La imagen corporativa y su enfoque en el desarrollo empresarial

Abstract

The corporate image is a model that has been developed over the years, it is not really new and has a great meaning in being totally linked to the development and creation of the brand, however in this work we will focus on development, importance, management and analysis which will allow us to really understand how an organization works hand in hand with many other areas in order to create what is known today as corporate identity, it is important to understand that the corporate image is the point of reference that makes the differentiator from other organizations. It is not characterized by being only an image, a brand and a design concept, since it focuses on the entire culture, history and trajectory of an organization through the years. This must be totally linked to each of the participants or members of the organization regardless of the field of action since it must be understood that one more image of being something to show the public is the set of values, objectives and a large number of elements that allow a company to be different from the other, generating that a person can have the power to decide on a good or service, on the other hand it must be understood that despite being an intangible element it can always be measurable due to the link A direct factor that has with each of its participants a determining factor in its growth and positioning. The great importance of the impression that the public has must be understood. When we speak of the corporate image of a company, as we refer to the psychological conception that we have towards a specific entity; that is, if a company seems good or bad to us, if it has a correct customer service and what makes it an element that unites the market with the organization, differentiating the image from the identity since the first focuses on the perception and impact that this generates and the second includes all the cultural and values ​​that it wants to reach that is why when we think about this it should not be seen as something simple and straightforward because in order to do things well, we must reflect on factors such as who you are, what you do, how you do it, who you are targeting, what your customers and competitors are like, how your customers and suppliers view, what your strengths and weaknesses, how you communicate, what image you want to convey and through by what means.