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La innovación en el servicio al cliente
(Universidad Santo Tomás, 2015)
The importance that good customer service has gained is fundamental in any company, be it in services or in any other sector. Customer service is the innovative piece that all companies worldwide around 10 years ago have ...
Aspectos a considerar en la aplicación de la innovación en las empresas
(Universidad Santo Tomás, 2015)
The article talks about the main aspects of innovation as well as the different sources of financing that arise in the innovation cycle. It is important to highlight that today there are factors that impact companies such ...
El marketing, un proceso para la construcción de estrategias de venta ante un mercado competitivo en México.
(Universidad Santo Tomás, 2016-02-17)
The present research aimed to analyze the sales strategies based on knowledge management developed by universal banking, through the authors: Kuster, and Canales (2006), Botero and Gray (2008), Pascual, Roman and Rodríguez ...
La publicidad emocional de Elmer Candy como estrategia de marketing
(Universidad Santo Tomás, 2017)
Thanks to his experience as a pastry chef, Christopher Henry Miller, founded the Miller Candy Corporation in the mid-nineteenth century, whose name was later changed twice, the first time, it was changed to Elmer-Miller, ...
Cómo ha transformado el marketing experiencial la decisión de compra del consumidor
(Universidad Santo Tomás, 2020-07-08)
This research is based on analyzing experiential marketing and how it interacts in the purchase decision processes of consumers, in this way relevant aspects of consumer behavior will be interpreted. The development is ...
Gamepack
(Universidad Santo Tomás, 2021-06-06)
In excessive occasions when an individual finishes a video game, what does he do with it? Does he give it away? Does he sell it? On many occasions people do not know what to do them, it is for this reason that Game pack ...
La imagen corporativa y su enfoque en el desarrollo empresarial
(Universidad Santo Tomás, 2015)
The corporate image is a model that has been developed over the years, it is not really new and has a great meaning in being totally linked to the development and creation of the brand, however in this work we will focus ...
Business Plan Octante
(Universidad Santo Tomás, 2016-03-14)
Octant seeks to provide an "Emotional Brand Construction" service for businessmen, hotels and restaurants in the city of Bogotá, exactly located in the T zone that includes the towns of Usaquén and Chapinero.
This service ...
Marketing digital una estrategia competitiva en Barcelona Activa
(Universidad Santo Tomás, 2015)
Taking into account that we are in the digital era and the market is constantly evolving; we understand that marketing is the "process by which companies create value for customers and build strong relationships with them ...
Estrategias de mercadeo empresa Elmer Candy Corporation
(Universidad Santo Tomás, 2017)
This report presents a study on strategic planning in terms of Marketing, taking as a reference Elmer Chocolate3, a company which was visited during the international journey carried out in the second half of 2016 in the ...