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Marketing digital una estrategia competitiva en Barcelona Activa
(Universidad Santo Tomás, 2015)
Taking into account that we are in the digital era and the market is constantly evolving; we understand that marketing is the "process by which companies create value for customers and build strong relationships with them ...
La importancia del marketing digital, en los proyectos de Barcelona Activa
(Universidad Santo Tomás, 2015)
The help of this material shows how digital marketing is the support of the projects developed in Barcelona Activa, allowing it to become known, not only locally but internationally, making it a more competitive city. The ...
La innovación como enfoque empresarial en Barcelona
(Universidad Santo Tomás, 2015)
This research project focuses on the study of business innovation, taking the Barcelona Activa3 company as a reference, which was visited on the international tour of Barcelona in June 2015. A literature review was conducted ...
El cliente, principal promotor del emprendimiento y la innovación empresarial
(Universidad Santo Tomás, 2015)
The paper will analyze based on an observation work in the Barcelona Activa company and complementing with additional bibliographic documentation focused and prepared by students of entrepreneurship and business innovation, ...
Creación de valor compartido una estrategia en la responsabilidad social empresarial de Barcelona activa
(Universidad Santo Tomás, 2015)
Currently, companies have an important role before society and the environment that surrounds them. Organizations are expected to adopt a responsible position in relation to the operation of each one of them; Thus, a way ...