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La publicidad emocional de Elmer Candy como estrategia de marketing
(Universidad Santo Tomás, 2017)
Thanks to his experience as a pastry chef, Christopher Henry Miller, founded the Miller Candy Corporation in the mid-nineteenth century, whose name was later changed twice, the first time, it was changed to Elmer-Miller, ...
Estrategia de mercadeo en posicionamiento de la Empresa Elmer Candy Corporation
(Universidad Santo Tomás, 2017)
This work is the result of the international journey carried out as a degree option in the city of New Orleans and Hammond, with the purpose of visiting the factory of the Elmer Candy Corporation, observing the production ...