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La publicidad emocional de Elmer Candy como estrategia de marketing
(Universidad Santo Tomás, 2017)
Thanks to his experience as a pastry chef, Christopher Henry Miller, founded the Miller Candy Corporation in the mid-nineteenth century, whose name was later changed twice, the first time, it was changed to Elmer-Miller, ...
Estrategias de mercadeo empresa Elmer Candy Corporation
(Universidad Santo Tomás, 2017)
This report presents a study on strategic planning in terms of Marketing, taking as a reference Elmer Chocolate3, a company which was visited during the international journey carried out in the second half of 2016 in the ...
Estrategia de mercadeo en posicionamiento de la Empresa Elmer Candy Corporation
(Universidad Santo Tomás, 2017)
This work is the result of the international journey carried out as a degree option in the city of New Orleans and Hammond, with the purpose of visiting the factory of the Elmer Candy Corporation, observing the production ...