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Paradigmas del marketing, desarrollo para las organizaciones.
(Universidad Santo Tomás, 2016-02-16)
The present work aims to develop the presentation of the international journey MÉXICO - GUANAJUATO and the review of the marketing strategies developed in the different aspects related to the visits, in order to be able ...
Empresa en el ámbito global: un énfasis en la innovación con I+D y su aplicación en la industria colombiana
(Universidad Santo Tomás, 2016)
This document aims to frame the importance of innovation, research and development based on a case study of two North American companies, in which those elements that have been key to the positioning of these companies in ...