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Evolución y posicionamiento de Inca Kola como lovemark peruana, creando lealtad mas allá de la razón.
(Universidad Santo Tomás, 2019-06-29)
Inca Kola is a brand that has managed to position itself in the heart of the Peruvian population, developing over the years strategies that have allowed the brand to evolve and position itself currently as the main lovemark ...