La influencia del público objetivo en la construcción de piezas gráficas en una empresa

Abstract

This project seeks to have the clarity of the target audience based on the companies' own resources, in this case: Colsubsidio and the University Graduates Office; Such as infographics, documents and statistical data or deductibly from the designer's own investigative processes, worked on and reinforced during the professional career of design. In accordance with the above, the contributions of the design practitioner in the companies, the pieces made according to the directed public and conclusions obtained through reflection, on the attitudes and knowledge acquired during work practice within companies are shown.