Pregrado Diseño Gráfico
Recent Submissions
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Elementos gráficos y conceptuales que potencian las narrativas visuales en un producto de diseño, para fomentar el cuidado al entorno propio en niños de etapa preescolar
This degree project is the result of the Visual Narratives seedbed, attached to the Faculty of Graphic Design of the Santo Tomás University. This text contains the achievement of activities carried out by a Graphic Design ... -
La importancia de los recursos audiovisuales en las redes sociales de la empresa Challenger
The internship is an academic exercise with great value for a graphic designer, since it is where the knowledge acquired in the university is demonstrated, and how this can be applied in the workplace. The internship was ... -
Identidad gráfica como estrategia para la comunicación visual de True You Academy
This document seeks to highlight the strategic design process that addresses the creation of a graphic identity and its importance for visual communication of the human resources training area (True You Academy) of the ... -
Cuento viejo, la transformación del municipio de Machetá a través de los ojos de mi abuelo.
Cuento Viejo, a research-creation project, focused on the pre-production process for the development of an animated audiovisual product, incorporating different processes that make up this stage. Developed from cooperative ... -
Diseño para la Creación de Producto Editorial para Niños con Síndrome de Down
This research aims to evaluate how graphic design can contribute to train children aged 6 to 10 years with Down's syndrome, in reading through the creation of an editorial product for reading exercises, adjusted to the ... -
La transformación digital y el diseño como aporte sustancial a la interfaz intuitiva en tiempos de pandemia.
People, being forced to stay at home as a means of prevention so as not to contract and spread the virus, have had to opt for the use of technologies to continue and develop their lives in many of the aspects already ... -
Mi Usta app: el desarrollo de un producto digital
On the development of Mi Usta app, a group of students at the Saint Thomas Aquinas University in Bogota, Colombia develop their first mobile app. Motivated by the frustration of an unfulfilling wayfinding experience, the ... -
Rediseño de la identidad de marca: análisis de los aspectos que influyen y su impacto en el contexto desde el diseño gráfico
Around a brand change, different factors are analyzed on the subject, but the main characteristic is the brand identity, in this document various aspects will be addressed, including the importance of defining the concept ... -
Reformulación de Producto Editorial Infantil "Lugar Favorito"
During the learning process, a graphic designer creates several projects that test the application of their acquired knowledge. Many of these projects are forgotten as failed attempts or exercises that are not relevant ... -
Enigma
This document aims to demonstrate how creative processes can help improve reading and writing skills in high school students by accessing a web portal called Enigma. -
La versatilidad del diseñador gráfico: Análisis del quehacer creativo en diferentes ambientes laborales
As a result of the university internships carried out by two students at the Prosalon and Icfes companies, where both carried out their work in the area of internal communication, this work aims to describe in two voices ... -
Diseño transdisciplinar en el rediseño de la página web de Petroworks
Nowadays, one of the most difficult challenges for companies is to incorporate strategies, paths, and digital proposals with more innovation and creativity, in that way they could help to reach contacts with customers and ... -
Estrategias de comunicación aplicadas a las herramientas gráficas para fortalecer la identidad digital de la empresa ProducciónAparte
This document deals with concepts of graphic design and branded content, which from this establishes a communication strategy which applies to the graphic tools, in order to strengthen the identity of the company ... -
La motivación como elemento fundamental en el proceso creativo desde la monitoria estudiantil en la didáctica Diario de Vida en la clase de Teoría de Comunicación de Diseño Gráfico
This research focuses on the contributions that arise from the development of monitoring in the Communication Theory class, specifically the didactics developed by the teacher Sandra Ramírez called Diario de Vida at the ... -
Sistematización de la experiencia comunicativa de la UDIES de cara a la crisis covid-19 con el fin de mantener el contacto con sus usuarios
The Comprehensive Student Development Unit - UDIES, has the function of monitoring the student development processes, said unit is focused on sub-processes with the performance of activities for the prevention of student ... -
La importancia del contenido en redes sociales
The following document seeks to support a redesign of the graphic line by means of graphic content, which reveals the relationship between social networks and graphic line with the In order to attract customers to the ... -
La relación entre diseño gráfico y endomarketing, una herramienta de formación para fortalecer la comunicación interna de una empresa
The following document aims to show how the relationship between endomarketing and graphic design can promote a training process and generate the strengthening of graphic guidelines in the respective internal communication ... -
Desarrollo de lineamientos de diseño para la empresa Telecenter Panamericana
This thesis works as a guide to design standards for the development and unification of graphic pieces within a company, establishing parameters of concept, color, typography, photography, layout, target audience, among others. -
El diseño gráfico en estrategias comunicativas institucionales: propuestas para el proceso creativo de piezas gráficas eficaces en la Oficina de Egresados de la Universidad Santo Tomás
The Graduate's Office of the University of Santo Tomás requires the work of the graphic design practitioner to carry out their communication processes in their digital media and with their target audience. However, since ... -
El diseño de experiencia en eventos deportivos: una herramienta de impacto emocional
The conceptual nature of the graphic design it's based on the complement between graphic ant textual elements for the construction of a visual informative element (Meggs, 1992). That being so, it can be understood as a ...
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