Pregrado Diseño Gráfico
Recent Submissions
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Análisis gráfico y conceptual del manual de identidad corporativa de Cencosud Colombia como referente para Hazloo Studio Creativo
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-04-10)Hazloo Studio Creativo is an advertising agency that offers creative services to support other companies with its image, however it has deficiencies in its corporate identity, for this reason Cencosud Colombia, a multi-format ... -
Diséñame el futuro: animaciones para la inclusión social y el aprendizaje
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-12-14)The Building Paths of Peace Foundation recognizes the importance that attention to the country's conflicts requires, therefore, it undertakes projects in which comprehensive educational activities and courses are developed ... -
Endomarketing, una herramienta base para el crecimiento interno de las empresas Petroworks y Sodexo
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-04-08)This document reveals how the graphic internal communication strategies have been handled in the Petroworks and Sodexo companies, as well as how they could improve it from the concept of endomarketing since it helps to ... -
Creación de un protocolo para la gestión y optimización del proceso de diseño en los proyectos gráficos de los departamentos y unidades de la Universidad Santo Tomás
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-04-07)The development of this degree work is based on the experience of internship of the authors in a department and an academic unit of the Universidad Santo Tomás in Bogotá, where their work focused on support to the graphic ... -
TIC Móvil Cafam: Comunidad virtual desde ux surgida en la contingencia actual, una ventana para los diseñadores gráficos
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-04-07)In this degree work, the acquired and necessary knowledge that they challenge the graphic designer in the systematization of experiences for virtual communities, with the main objective of the digital transformation of ... -
El diseño gráfico como herramienta para fortalecer la comunicación corporativa de las empresas WSP América Latina y la Pontificia Universidad Javeriana - Centro Pastoral San Francisco Javier
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-04-07)The companies WSP-América Latina-Consultoría de Ingenieros, and Pontificia Universidad Javeriana - Centro Pastoral San Francisco Javier, are recognized for their professional services focused on providing a positive impact ... -
Estrategia de redes sociales para FUNcener
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-12-14)Currently FUNcener has found in social media a powerful means to connect with its audiences, strengthen the brand and share educational material on various topics related to its institutional mission. During this project, ... -
Análisis de elementos gráficos de diferentes departamentos de la USTA para la creación de propuesta gráfica para la UDIES
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-04-06)The project seeks to revitalise the visual and graphic communication system managed by the Unidad de Desarrollo Integral Estudiantil (UDIES) of the Universidad Santo Tomás, through the identification of important communicational ... -
Elementos gráficos y conceptuales que potencian las narrativas visuales en un producto de diseño, para fomentar el cuidado al entorno propio en niños de etapa preescolar
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-02-01)This degree project is the result of the Visual Narratives seedbed, attached to the Faculty of Graphic Design of the Santo Tomás University. This text contains the achievement of activities carried out by a Graphic Design ... -
La importancia de los recursos audiovisuales en las redes sociales de la empresa Challenger
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-01-28)The internship is an academic exercise with great value for a graphic designer, since it is where the knowledge acquired in the university is demonstrated, and how this can be applied in the workplace. The internship was ... -
Identidad gráfica como estrategia para la comunicación visual de True You Academy
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-06-22)This document seeks to highlight the strategic design process that addresses the creation of a graphic identity and its importance for visual communication of the human resources training area (True You Academy) of the ... -
Cuento viejo, la transformación del municipio de Machetá a través de los ojos de mi abuelo.
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-01-26)Cuento Viejo, a research-creation project, focused on the pre-production process for the development of an animated audiovisual product, incorporating different processes that make up this stage. Developed from cooperative ... -
Diseño para la Creación de Producto Editorial para Niños con Síndrome de Down
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-01-24)This research aims to evaluate how graphic design can contribute to train children aged 6 to 10 years with Down's syndrome, in reading through the creation of an editorial product for reading exercises, adjusted to the ... -
La transformación digital y el diseño como aporte sustancial a la interfaz intuitiva en tiempos de pandemia.
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-12-15)People, being forced to stay at home as a means of prevention so as not to contract and spread the virus, have had to opt for the use of technologies to continue and develop their lives in many of the aspects already ... -
Mi Usta app: el desarrollo de un producto digital
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-01-26)On the development of Mi Usta app, a group of students at the Saint Thomas Aquinas University in Bogota, Colombia develop their first mobile app. Motivated by the frustration of an unfulfilling wayfinding experience, the ... -
Rediseño de la identidad de marca: análisis de los aspectos que influyen y su impacto en el contexto desde el diseño gráfico
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-01-25)Around a brand change, different factors are analyzed on the subject, but the main characteristic is the brand identity, in this document various aspects will be addressed, including the importance of defining the concept ... -
Reformulación de Producto Editorial Infantil "Lugar Favorito"
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-12-11)During the learning process, a graphic designer creates several projects that test the application of their acquired knowledge. Many of these projects are forgotten as failed attempts or exercises that are not relevant ... -
Enigma
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-01-20)This document aims to demonstrate how creative processes can help improve reading and writing skills in high school students by accessing a web portal called Enigma. -
La versatilidad del diseñador gráfico: Análisis del quehacer creativo en diferentes ambientes laborales
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2021-01-22)As a result of the university internships carried out by two students at the Prosalon and Icfes companies, where both carried out their work in the area of internal communication, this work aims to describe in two voices ... -
Diseño transdisciplinar en el rediseño de la página web de Petroworks
(Universidad Santo TomásPregrado Diseño GráficoFacultad de Diseño Gráfico, 2020-01-21)Nowadays, one of the most difficult challenges for companies is to incorporate strategies, paths, and digital proposals with more innovation and creativity, in that way they could help to reach contacts with customers and ...
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