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Creación y conceptualización de identidad gráfica para submarca Decameron mediante el análisis del mercado turístico actual
(Universidad Santo Tomás, 2023-02-09)
Decameron is currently positioned thanks to its hotel chain All Inclusive, however this positioning has been affected in the last years because people changed their way of consuming, traveling, work and how individuals ...
Posicionamiento de la marca interna Escuela Corporativa dentro de ETB
(Universidad Santo Tomás, 2019-07-01)
This work called Internal Brand Positioning Corporate School within ETB (hereinafter ECE) aims to design a brand strategy, in order to project and position an identity that helps personal development, thus achieving greater ...
Proceso analítico desde el branding aplicado al feed de Instagram de la Tienda Cardio de la Fundación Cardioinfantil durante el periodo de agosto a octubre de 2022.
(Universidad Santo Tomás, 2023-02-09)
The graphic design program of the Santo Tomás University focused on social transformation based on the ideation and conceptualization of projects that impact and respond to various visual problems proposes that the skills ...
Gestión de diseño: Impacto de un diseñador gráfico tomasino dentro de una empresa financiera
(Universidad Santo Tomás, 2019-01-28)
The aim of the present systematizing is to understand how the profile of a Tomasino’s graphical designer, bearing his professional competitions in mind, affects the management of communication to the interior of an area ...
Análisis de la estrategia de comunicación visual para el departamento de gestión del talento humano de la Universidad Santo Tomás, sede Bogotá
(Universidad Santo Tomás, 2022-02-02)
Some organizations forget the true objective of visual communication, this being a pillar for corporate identity; For this reason, different disciplines such as communication, digital marketing, branding and public relations, ...