Propuesta de direccionamiento estratégico para la empresa Lácteos Arjona Limitada

Abstract

The strategic direction a discipline that is based on strategic planning, which allows to establish the achievements we hope to obtain after the investment of resources and effort, and through it you can define the indicators that will lead to exercise control, identify the key activities within the management and approach so that there can be coherence with the mission, vision and the established objectives. The strategy is the central axis of business management, so the function of strategic direction is to improve the effectiveness indicators and in this way you can notice the close relationship that exists between it and quality. The strategic direction effectively marks the direction of the organization facilitating constant innovation and leadership, additionally it is an invaluable instrument to face the changes of the environment and to take advantage of the opportunities. On the other hand, the application of strategic direction increases the capacity to perform a more efficient management, since the human and material resources are better utilized, helping to optimize the levels of productivity and profitability. Analyzing the value granted by the strategic management application in terms of the scope of a higher competitive level and more effective management, the company LÁCTEOS ARJONA LTDA decided to design the strategic direction, therefore this document contains a strategic management proposal that will be adjusted To the expectations and conditions of the environment to achieve it, the environment will be diagnosed, the problem will be analyzed and an organizational diagnosis will be made.