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Modelo de lealtad a partir de un análisis de ecuaciones estructurales
(Universidad Santo Tomás, 2015)
For a company, the relationship with its customers has always been important; therefore, different studies have proposed patterns to describe this association. In this search, the use of statistical models that allow ...
Herramientas para depuración y análisis de datos en investigación de mercados
(Universidad Santo Tomás, 2015)
In this degree work, the aim is to develop computational tools to carry out the debugging and analysis of information from market research studies. The developments made in this program are easily accessible to the general ...
Estimación de las preferencias del consumidor a través de un modelo jerárquico bayesiano logístico multinomial
(Universidad Santo Tomás, 2015)
The statistics techniques have won importance in market research, this techniques usually use when the
objective wants to know the consumer's factors that a ects decisions of consumer. Many methodologies
are used how ...