Pregrado Mercadeo
Recent Submissions
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Plan de Iniciativa Empresarial – Creación de una Empresa de Comercialización de Esmeraldas en el Mercado Internacional
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-07-09)This entrepreneurship project is based on creating a company called EMERALD EMPIRE, which It will be focused on the commercialization of emeralds to the international market. The proposal of The value of the trading ... -
Plan de Iniciativa Empresarial para la Elaboración y Comercialización de Empaques Biodegradables Elaborados en Hoja de Plátano
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-07-06)This project aims to implement a sustainable business idea seen from an environmental perspective, the idea of replacing plastic, cardboard or aluminum packaging with packaging made with banana leaves is striking for the ... -
La situación del emprendimiento asumido por las mujeres rurales en Latinoamérica
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-07-06)The daily life of women in Latin America is framed in an approach towards cultural norms and traditions that have passed from generation to generation, leading them to shy away from carrying out activities that help them ... -
Plan de Iniciativa Empresarial para la Creación de una Pizzería Retro-Vegetariana para Adultos Entre los 25 y 60 Años en la Ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-04-12)This business plan arose from the identification of three unmet needs in the Bogotan market, such as: the possibility of consuming prepared foods that do not include red meats, high sugar content, fats and processed salts, ... -
Plan de Iniciativa Empresarial para la Creación de un Bar-restaurante con Temática de Romance en la Ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-04-08)Limerence is a business initiative that will offer a service focused on couples and singles, this initiative aims to provide an experience in a suitable bar-restaurant space with a comfortable, simple and romantic environment ... -
Marca país México: Diego Rivera, arte y política
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2018) -
El valor percibido y las tarjetas de crédito
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-01-25)In Latin America, the use of credit cards has been studied and observed, as well as the increase in purchases of the same, thus generating changes and emotional and psychological implications. It is planned to carry out a ... -
Economía colaborativa como incentivo para el marketing territorial caso Usme
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-01-18)This article comprises a reflective work that was born from the execution of a research project carried out by the Retail Center seedbed of the Faculty of Marketing of the Santo Tomás University, this project sought to ... -
Comprensión de la aplicación del marketing territorial en el turismo y el turismo rural en Bogotá desde la perspectiva de las políticas públicas en los últimos 25 años
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-01-18)This article seeks to generate frameworks for understanding and interpretation regarding the strategic contributions of territorial marketing with respect to tourism and rural tourism from the perspective of public policies ... -
Exclusión social en torno a dinámicas de consumo en marcas de imitación
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-01-18)Objective: To identify the processes of social exclusion around the dynamics of consumption of imitation brands in a group of inhabitants of a commercial sector of Mosquera Cundinamarca. Methodology: The research approach ... -
Desigualdad social y oportunidades de acceso a créditos y microcréditos en el sector rural en Colombia.
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-01-19)This research is oriented to the documentary review during the period 1993-2020 from the documentary analysis in scientific journals and research articles, in order to understand the factors of inclusion and social exclusion ... -
Producción Científica en Consumo Responsable de Alimentos Orgánicos en el Periodo 2000-2020
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-08)This article presents a bibliometric analysis about the current state of scientific production regarding the responsible consumption of organic food within the Administrative Sciences, between 2000 to 2020. From the ... -
Relación entre las dimensiones de la personalidad de la marca de gimnasios “smart fit” desde el modelo de Aaker en jóvenes y adultos de estratos 3, 4 y 5 de la ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-10-19)The purpose of this project is to carry out a study to establish the relationship between the dimensions of the brand's personality and the characteristics of the "Smart Fit" chain of gyms from the Aaker model in young ... -
Plan de negocios para la continuidad de la empresa Adsisto Design S.A.S
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-09-30)ADSISTO DESIGN is a company that was born in May 2018 and specialized in the sale and rental of stands for fairs where it was handled from the design of the furniture to its full operation, however the company was not ... -
Walmart uno de los grandes de la logística en México
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-09-25)Walmart is currently the main retailer in Mexico, since its inception approximately 25 years ago, it has had to adapt to the Mexican market, one of these changes has been the development and implementation of reverse ... -
Valor emocional percibido en las tarjetas de crédito de marca compartida en Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-09-24)This research provides evidence regarding the perceived emotional value associated with the use of co-branded credit cards in Bogotá - Colombia. A simple random sampling of 104 participants was used, information was collected ... -
Plan de iniciativa empresarial para la creación de bolsos elaborados con neumáticos y biopolímero proveniente de la semilla del aguacate
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-09-22)Fashion is one of the biggest polluters on the planet due to the exploitation of natural resources and the lack of responsibility of people in controlling the waste, now there is a high level of involvement in terms ... -
Plan de iniciativa empresarial para la incursión de la empresa incarplas Ltda en el entorno digital
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-09-24) -
Influencia de los estados afectivos frente a la elección de salones de belleza NAIL BAR en mujeres entre 18-40 años de la ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-08-01)It is important to highlight that emotions are not analogous in relation to decision making, since there are external factors, previous experiences, or beliefs that the individual has lived through, which are determining ... -
Plan de Iniciativa empresarial para la creación de una empresa de comercializadora de cosméticos para mujeres en la ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2020-07-27)The business idea is oriented around the creation of an online cosmetics packaging company for women, whose packaging will be made in recyclable material (common materials) with exclusive designs, whose goods will be sent ...
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