Pregrado Mercadeo
Recent Submissions
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Análisis Documental de las Investigaciones Sobre Turismo y Marketing en Colombia en el Periodo 2015-2021
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-09-27)This article is constituted through the documentary scientific review of articles based on Marketing and Tourism in Colombia from 2015 to 2021, obtained from academic databases, in order to be quantitatively analyzed through ... -
La responsabilidad atribuida vinculada al turismo civilizado en el municipio de Villa de Leyva, Boyacá-Colombia.
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-10-04)The objective of this research article is to identify the responsibility attributed to the behavior of civilized tourism in the municipality of Villa de Leyva, Boyacá - Colombia. The research was carried out under the ... -
Motivaciones y prácticas de consumo fitness que han venido orientando los centennials a partir de la pandemia por el COVID-19 en la ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-09-28)The objective of this research was focused on identifying the fitness eating motivators and practices that have been guiding centennials since the Covid-19 pandemic in the city of Bogotá. A qualitative study was carried ... -
Dimensiones de la imagen del destino rural en el municipio de Choachí, Cundinamarca
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022)Rural tourism is an important opportunity for economic development in Colombia due to its diversity, great variety of fauna and flora that allows the development of tourist attractions and an example of this is the ... -
Dimensiones de la imagen del destino rural en el municipio de Choachí,Cundinamarca.
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022)Rural tourism is an important opportunity for economic development in Colombia due to its diversity, great variety of fauna and flora that allows the development of tourist attractions and an example of this is the ... -
Marketing y turismo. Una aproximación a la producción de investigación académica en Colombia en los últimos siete años.
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-07-26)This qualitative research develops a systematic review of the literature with the prism method to describe the state of tourism research through the academic approach about marketing in Colombia during the last 7 years, ... -
Factores psicológicos y sociales frente a la elección de las porciones alimentarias en padres de familia de la ciudad de Bogotá.
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-07-26)In the process of food choice, the social context, as well as the individual variables of behavior play a determining role in the consumer, especially in the way in which food portions are served, where parents are the ... -
Validación de componentes del modelo COM-B y TDF frente al manejo de porciones alimentarias
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-06-30)Currently, obesity and overweight are becoming increasingly prevalent in the world population, as well as in the Colombian population, this being an epidemic that over the years has been worsening in all segments of the ... -
Los millennials, el cambio generacional y el futuro del marketing
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-06-13) -
Factores determinantes en la intención de compra on line en personas entre los 18 y los 60 años de edad de la ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2022-04-08)This research work sets out the concept of purchase intention to evaluate the relationships between perceived value, attitude, subjective rule, behavioral control, and perceived confidence with the concept in mention through ... -
Estado actual de la producción científica del neuromarketing a partir de un análisis bibliométrico en el periodo 2010 al 2020 en el mundo y en Latinoamérica
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-09-23) -
Plan iniciativa empresarial para la creación de una empresa comercializadora de productos de belleza en la ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-09-24)Shine SAS is a business idea that seeks to market beauty products for men and women of strata 3, 4 and 5 mainly in the city of Bogotá. This initiative is intended to improve the experience of consumers when making purchases ... -
Plan de iniciativa empresarial de fabricación de muebles modulares personalizados a partir de aglomerado melamínico, dirigidos al mercado Bogotano
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-09-24)The value proposition of this project is focused on satisfying the new trends in demand for personalized furniture, offering in the Bogotano market a service of design and manufacture and customization of wooden furniture ... -
Reconocimiento de la adopción de los componentes asociados a la gestión del marketing social frente a las campañas desarrolladas en fundaciones que atienden familias en condiciones de vulnerabilidad en la ciudad de Monterrey, México y Bogotá, Colombia
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-09-22)This writing shows the model, elaboration and study of the exploration whose purpose was to recognize the adoption of the components associated with the management of social marketing before the campaigns developed in ... -
Caracterización del estilo de vida y las prácticas de consumo sustentable que dan sentido a la preferencia de programas de Ecoturismo en Colombia, en jóvenes y adultos de niveles socioeconómicos 3, 4 y 5 de un sector de la ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2017) -
Plan de Iniciativa Empresarial – Creación de una Empresa de Comercialización de Esmeraldas en el Mercado Internacional
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-07-09)This entrepreneurship project is based on creating a company called EMERALD EMPIRE, which It will be focused on the commercialization of emeralds to the international market. The proposal of The value of the trading ... -
Plan de Iniciativa Empresarial para la Elaboración y Comercialización de Empaques Biodegradables Elaborados en Hoja de Plátano
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-07-06)This project aims to implement a sustainable business idea seen from an environmental perspective, the idea of replacing plastic, cardboard or aluminum packaging with packaging made with banana leaves is striking for the ... -
La situación del emprendimiento asumido por las mujeres rurales en Latinoamérica
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-07-06)The daily life of women in Latin America is framed in an approach towards cultural norms and traditions that have passed from generation to generation, leading them to shy away from carrying out activities that help them ... -
Plan de Iniciativa Empresarial para la Creación de una Pizzería Retro-Vegetariana para Adultos Entre los 25 y 60 Años en la Ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-04-12)This business plan arose from the identification of three unmet needs in the Bogotan market, such as: the possibility of consuming prepared foods that do not include red meats, high sugar content, fats and processed salts, ... -
Plan de Iniciativa Empresarial para la Creación de un Bar-restaurante con Temática de Romance en la Ciudad de Bogotá
(Universidad Santo TomásPregrado MercadeoFacultad de Mercadeo, 2021-04-08)Limerence is a business initiative that will offer a service focused on couples and singles, this initiative aims to provide an experience in a suitable bar-restaurant space with a comfortable, simple and romantic environment ...
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