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Marketing logístico: la relación marketing – logística
(Universidad Santo Tomás, 2016)
The work carried out by the marketing and logistics areas in an organization is fundamental for the achievement of marketing objectives, which is why these areas cannot and should not function independently within the ...
Marca Ciudad: CDMX, México Y Bogotá, Colombia una comparación a través de dos indicadores
(Universidad Santo Tomás, 2018)
El atractivo oscuro de México
(Universidad Santo Tomás, 2019-02-06)
Mexico is one of the leading countries of international tourism, known worldwide for its high potential and wealth of natural and cultural resources. Although in recent years has become popular among tourists around the ...
Los aportes del marketing urbano en la compresión de nueva marca CDMX
(Universidad Santo Tomás, 2017-10-12)
Plan iniciativa empresarial para la creación de una empresa comercializadora de productos de belleza en la ciudad de Bogotá
(Universidad Santo Tomás, 2021-09-24)
Shine SAS is a business idea that seeks to market beauty products for men and women of strata 3, 4 and 5 mainly in the city of Bogotá. This initiative is intended to improve the experience of consumers when making purchases ...
El crecimiento de la gastronomía peruana con una palabra llamada “Boom”
(Universidad Santo Tomás, 2019-07-10)
This essay talks about how Peruvian gastronomy was a great help to turn Peru into a tourist gastronomic power and how it opened the way for hundreds of foreigners to want to live the experience of Peruvian cuisine in a ...
Estado actual de la producción científica con respecto a la marca territorio de los últimos 20 años a partir de una revisión en Latinoamérica y el mundo
(Universidad Santo Tomás, 2023-07-07)
This document presents a systematic review of the current state of scientific production on territorial branding between 2001 and 2022. To this end, an analysis of publications is made through bibliographic databases with ...
“Todo entra por los ojos”, México, El representante turístico de Latinoamérica dentro de top 10
(Universidad Santo Tomás, 2019-02-07)
As we know, tourism is an essential and very important part in every country since it is managed, given, can be, it is going, generated, generated, an economy is issued, growth and development, it becomes a great part of ...
Los millennials, el cambio generacional y el futuro del marketing
(Universidad Santo Tomás, 2022-06-13)
Relación de los constructos que definen el Brand Equity desde un enfoque formativo de la marca YAMAHA en personas de 18 a 70 años en la ciudad de Bogotá
(Universidad Santo Tomás, 2017)
The objective of this thesis is to describe the relationship of the constructs that define the Brand Equity from a formative approach of the YAMAHA brand in people from 18 to 70 years old in the city of Bogotá. The training ...