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Factores motivacionales que orientan la compra y el consumo de ropa femenina a través de canales virtuales en mujeres universitarias de la ciudad de Bogotá
(Universidad Santo Tomás, 2017-02)
The objective of this research was to identify the motivational factors that guide the purchase and consumption of women's clothing through virtual means in the universities of the city of Bogotá. The methodology used was ...