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El sabor del marketing en Perú
This essay represents the great importance that the culinary culture has had in Peru and how it has managed to position itself in the minds of people worldwide, not only because of its well-known tourist sanctuary in Machu ...
El papel del marketing en la gastronomía peruana
This article has as main objective to explore about the Peruvian gastronomy industry, what have been the strategies implemented and how it has been developed to position itself in the world as one of the best. Certain ...
El crecimiento de la gastronomía peruana con una palabra llamada “Boom”
This essay talks about how Peruvian gastronomy was a great help to turn Peru into a tourist gastronomic power and how it opened the way for hundreds of foreigners to want to live the experience of Peruvian cuisine in a ...
Análisis descriptivo sobre los hábitos de consumo de bebidas gaseosas, y la influencia de inka kola en la mente de los consumidores en perú.
In many societies around the world they have been highlighted over time, either by positive and differential aspects, or by negative aspects, but each one differentiated and referenced by some aspect, this is the case of ...
“El impacto que tuvo la cultura china en el Perú : una mirada a su realidad actual”
The cultural diversity we live in today has enriched cultures over time; The relationship of the Chinese culture with the Peruvian (Sino-Peruvian) has been of great importance, because it has a fundamental basis in the ...
Los tres principales factores por los que hablar de la marca país Perú
The following essay exposes the three factors that have led to the recognition of the Peru brand over time, for this purpose of this it is oriented to reflect on the construction of the identity of the Peru brand and its ...
El impacto de la gastronomía peruana en el turismo y el mercado del país
Each country in its culture has a particularity in its cuisine, especially, Peru, and its history, gastronomic, has had a strong articulation with economic and sociocultural factors of the country, which have been positioning ...
El pisco peruano: Reflexiones sobre su aporte a la cultura y al posicionamiento internacional
Pisco is the oldest designation of origin in America and its importance for the construction of the local, national and international identity of Peru. Having been the first Peruvian product to receive the designation of ...
Reflexiones sobre la sobre la efectividad de las estrategias marca Perú y marca CO: convergencias y divergencias
The following text is intended to reflect on the relationship between the Peru country brand and the CO Colombia country brand, to show through the word, at the same time, to be, at the same time, to the strength of these, ...
Reflexiones frente al comercio informal en Perú. Los aportes desde el mercadeo
In recent years in Peru it has been presented evidencing an accelerated growth of informal trade, directly and indirectly in contrast to other findings, it has not been entirely so negative for the Peruvian economy, if it ...
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