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El sabor del marketing en Perú
This essay represents the great importance that the culinary culture has had in Peru and how it has managed to position itself in the minds of people worldwide, not only because of its well-known tourist sanctuary in Machu ...
El pisco peruano: Reflexiones sobre su aporte a la cultura y al posicionamiento internacional
Pisco is the oldest designation of origin in America and its importance for the construction of the local, national and international identity of Peru. Having been the first Peruvian product to receive the designation of ...
La cultura como factor determinante en la publicidad de las marcas: caso Colombia y Perú
Essay about how culture affects publicity, comparing the countries Colombia and Perú