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Marketing logístico: la relación marketing – logística
(Universidad Santo Tomás, 2016)
The work carried out by the marketing and logistics areas in an organization is fundamental for the achievement of marketing objectives, which is why these areas cannot and should not function independently within the ...
La investigación de mercados, como herramienta en el uso del mercadeo educativo en instituciones de educación superior con acreditación de alta calidad en la ciudad de Bogotá, 2004-2014
(Universidad Santo Tomás, 2016)
This descriptive research work training center development in as used in the decade from 2004
to 2014 Educational Marketing in Higher Education Institutions (IES) with High Quality
Accreditation of Bogota, and presents ...
La responsabilidad ética en las campañas de mercadeo y publicidad en México. Reflexión desde una educación para el consumo.
(Universidad Santo Tomás, 2016)
Visibilidad marca país colombiana en contexto panameño (ensayo)
(Universidad Santo Tomás, 2016-06)
The following paper aims to analyze the visibility of the Colombian country brand in the Panamanian context, studying in depth the influence of beliefs, cultural attitudes, and customs of Colombians, in projection to the ...