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Importancia de la marca país en Perú
(Universidad Santo Tomás, 2019-10-10)
Latin America has become a tourist attraction for countries around the world, its music, food, culture and landscapes position it as a tourist destination, also its potential for foreign investment helps strengthen the ...
La identidad del pisco en la cultura peruana
(Universidad Santo Tomás, 2019-10-02)
Each country in its culture has a particularity, so Peru has adopted pisco as an iconic representative beverage of gastronomy, being a beverage that has a long history at the historical level; It is important to highlight ...
El impacto de la gastronomía peruana en el turismo y el mercado del país
(Universidad Santo Tomás, 2019-07-17)
Each country in its culture has a particularity in its cuisine, especially, Peru, and its history, gastronomic, has had a strong articulation with economic and sociocultural factors of the country, which have been positioning ...
La cultura como factor determinante en la publicidad de las marcas: caso Colombia y Perú
(Universidad Santo Tomás, 2019-10-03)
Essay about how culture affects publicity, comparing the countries Colombia and Perú
El crecimiento de la gastronomía peruana con una palabra llamada “Boom”
(Universidad Santo Tomás, 2019-07-10)
This essay talks about how Peruvian gastronomy was a great help to turn Peru into a tourist gastronomic power and how it opened the way for hundreds of foreigners to want to live the experience of Peruvian cuisine in a ...
Reflexiones sobre la sobre la efectividad de las estrategias marca Perú y marca CO: convergencias y divergencias
(Universidad Santo Tomás, 2019-07-25)
The following text is intended to reflect on the relationship between the Peru country brand and the CO Colombia country brand, to show through the word, at the same time, to be, at the same time, to the strength of these, ...
Reflexiones frente al comercio informal en Perú. Los aportes desde el mercadeo
(Universidad Santo Tomás, 2019-10-01)
In recent years in Peru it has been presented evidencing an accelerated growth of informal trade, directly and indirectly in contrast to other findings, it has not been entirely so negative for the Peruvian economy, if it ...
Análisis descriptivo sobre los hábitos de consumo de bebidas gaseosas, y la influencia de inka kola en la mente de los consumidores en perú.
(Universidad Santo Tomás, 2019-07-11)
In many societies around the world they have been highlighted over time, either by positive and differential aspects, or by negative aspects, but each one differentiated and referenced by some aspect, this is the case of ...
El sabor del marketing en Perú
(Universidad Santo Tomás, 2019-07-15)
This essay represents the great importance that the culinary culture has had in Peru and how it has managed to position itself in the minds of people worldwide, not only because of its well-known tourist sanctuary in Machu ...
Los tres principales factores por los que hablar de la marca país Perú
(Universidad Santo Tomás, 2019-07-10)
The following essay exposes the three factors that have led to the recognition of the Peru brand over time, for this purpose of this it is oriented to reflect on the construction of the identity of the Peru brand and its ...