Especialización Gerencia Empresarial

 

Recent Submissions

  • El neuromarketing aplicado en empresas y la recepción de los consumidores 

    Vargas Romero, Marco Andrés; Reyes Devia, Carlos Alfonso; Morales Lizarazo, Juan Pablo
    Neuromarketing is a tool that has gained great validity in the last 2 decades for which it has generated importance, which cannot be ignored, as it is to mention how it has gained strength has been developed with experiments, ...

  • Análisis de tendencias del crowdfunding como mecanismo de innovación en inversión para las pymes 

    González González, Sandra Milena; Montoya Cardona, Felipe (Universidad Santo TomásEspecialización Gerencia EmpresarialFacultad de Negocios Internacionales, 2023-03-02)
    Crowfunding is an alternative financial solution that emerges as an investment mechanism for SMEs. It refers to any capital formation where the financing needs are communicated through an open call to a group of people ...

  • Marketing digital en fútbol: una revisión de literatura y agenda investigativa 

    Gomez Jaramillo, Liseth Michelly; Vargas Arboleda, Sandra María; Rojas Cifuentes, Andrés Felipe (Universidad Santo TomásEspecialización Gerencia EmpresarialFacultad de Negocios Internacionales, 2022-12-21)
    Soccer, while historically it has been categorized as the most popular sport, has undergone great transformations in the forms of consumption of the brand of sportsclubs, which has caused great ...

  • Diseño de una propuesta de medios digitales para el mejoramiento de la presencia digital en la empresa Mole Comidas Rápidas 

    Carrera Burgos, Adriana; Ibagué Guerrero, Erika (Universidad Santo TomásEspecialización Gerencia EmpresarialFacultad de Negocios Internacionales, 2022-08-31)
    In this work, research was carried out on the digital positioning of Mole fast foods, in order to analyze its strengths and weaknesses, and identify its most representative competitors digitally. According to the above ...

Indexado por: