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Diseño de una propuesta de medios digitales para el mejoramiento de la presencia digital en la empresa Mole Comidas Rápidas
(Universidad Santo Tomás, 2022-08-31)
In this work, research was carried out on the digital positioning of Mole fast foods, in order to analyze its strengths and weaknesses, and identify its most representative competitors digitally. According to the above ...
Marketing digital en fútbol: una revisión de literatura y agenda investigativa
(Universidad Santo Tomás, 2022-12-21)
Soccer, while historically it has been categorized as the most popular sport, has undergone great transformations in the forms of consumption of the brand of sportsclubs, which has caused great ...