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dc.contributor.authorNeme Chaves, Samir Ricardospa
dc.contributor.authorRodríguez González, Liliana Yamilespa
dc.date.accessioned2020-03-17T18:42:10Zspa
dc.date.available2020-03-17T18:42:10Zspa
dc.date.issued2020-03-14spa
dc.identifier.citationNeme Chaves, S. R., & Rodriguez Gonzalez, L. Y. (2019). Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018. Revista De Métodos Cuantitativos Para La Economía Y La Empresa, 28(1), 364-380. Retrieved from https://doaj.org/article/360b0a46542d4db8b7078300bee54ea6spa
dc.identifier.urihttp://hdl.handle.net/11634/22137
dc.descriptionEste artículo proporciona un análisis bibliométrico del estado actual de la investigación del brand equity, mediante el mapeo del panorama de investigación del concepto para identificar autores y países más productivos a lo largo del tiempo, análisis de publicaciones, cooperación entre autores, co-citas y coocurrencias de palabras clave; además, la identificación de clústeres de investigación para visualizar la estructura conceptual de este campo de conocimiento. Utilizando la colección de Scopus, este estudio realiza un análisis de 2000 publicaciones que estudian el brand equity. Se identifican cuatro grandes grupos de investigación: brand equity, análisis empíricos, el sector servicios y la metodología común de los estudios, los cuales caracterizan las diferentes corrientes de investigación y permiten analizar los campos de acción más preponderantes para el entendimiento del brand equity. Se proponen nuevos estudios que incluyan revisión sistemática tradicional para complementar lo planteado en este documento. Esta investigación otorga una visión general que puede ser una guía valiosa para docentes, investigadores y profesionales.spa
dc.description.abstractThis article provides a bibliometric analysis of the current state of brand equity research, by mapping the research landscape of the concept to identify authors and more productive countries over time, analysis of publications, cooperation between authors, co-citations and keyword co-occurrences; in addition, the identification of research clusters to visualize the conceptual structure of this field of knowledge. Using the Scopus collection, this study analyzes 2000 publications that study brand equity. Four major research groups are identified: brand equity, empirical analysis, the service sector and the common methodology of the studies, which characterize the different research currents and allow the most important fields of action to understand brand equity to be analyzed. New studies that include traditional systematic review are proposed to complement what is stated in this document. This research provides an overview that can be a valuable guide for teachers, researchers and professionals.spa
dc.format.mimetypeapplication/pdfspa
dc.rightsAtribución-NoComercial-CompartirIgual 2.5 Colombia*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/2.5/co/*
dc.titleUn análisis bibliométrico del brand equity 1991-2018spa
dc.subject.keywordBibliometricsspa
dc.subject.keywordBrand Equityspa
dc.subject.keywordScientific Productivityspa
dc.subject.keywordScientific Cooperationspa
dc.coverage.campusCRAI-USTA Bogotáspa
dc.contributor.orcidhttps://orcid.org/0000-0003-2327-4947spa
dc.contributor.orcidhttps://orcid.org/0000-0002-2770-3078spa
dc.contributor.googlescholarhttps://scholar.google.com/citations?hl=es&user=I_RekVUAAAAJspa
dc.contributor.googlescholarhttps://scholar.google.com/citations?hl=es&user=NLwQcvUAAAAJspa
dc.contributor.cvlachttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001344193spa
dc.contributor.cvlachttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001340205spa
dc.contributor.gruplachttps://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000014638spa
dc.description.domainhttp://unidadinvestigacion.usta.edu.cospa
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dc.subject.proposalBibliometríaspa
dc.subject.proposalEquidad de marcaspa
dc.subject.proposalProductividad científicaspa
dc.subject.proposalCooperación científicaspa
dc.type.categoryGeneración de Nuevo Conocimiento: Artículos publicados en revistas especializadas - Electrónicosspa


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