El papel de la comunicación para el cambio social en los procesos de salud comunitaria. Análisis de las iniciativas en comunicación y salud generadas por “El Parque de la Vida” de Medellín y “Caminantes de la Salud” de Barranquilla. Segunda fase de la investigación ‘Comunicación y Salud’

Abstract

This project analyzes the role of communication for social change in two community health processes developed in Medellín and Barranquilla, which recognizes local forms of social organization, community leadership and communication practices in diverse urban sociocultural networks. This bet constitutes the second phase of the investigation titled: "Communication and Health". A look at the contributions of theory and praxis from the Academy and the State, which identifies the need to make inter-institutional and interdisciplinary programs visible, which analyzes the articulation between the academy and the State, in the communication and health binomial. The postulated research is approached from the hermeneutic-interpretive approach and the qualitative methodology. It includes the case study method and qualitative research techniques such as documentary review, participant observation and semi-structured interviews.