Percepción de los consumidores frente a los productos y servicios ofrecidos por los food trucks en los niveles socio-económicos 3, 4 y 5 en la localidad de Chapinero de la ciudad de Bogotá 

Abstract

The objective of this research is to identify the perception of consumers on products and services offered by food trucks in 3,4 and 5 socioeconomic levels in Chapinero locality of Bogota city, based on a theoretical triangulation, which starts by knowing the business model, followed by the participation and opinion of the owners and collaborators of the food truck, and finally identifying what is the perception of consumers and the characteristics that guide their consumption. On analyzing the results of the different methodologies, was indentified that consumers surveyed perceive food trucks as a different option, with varied dishes and good presentation to eat in casual occasions and share with friends, but not as a place to include in the daily eating routine.