Visibilización de la problemática del sistema de salud colombiano desde la comunicación

Abstract

Due to the discontent that was generated in different social organizations, of health workers, academics, patients, students and the community in general, due to the proposal for an ordinary health law, delivered by the National Government to the Legislative in 2013, the Board was formed National for the Right to Health (MNDS). These actors created the movement to face the initiative, they decided in the first place to stop this bill and later they will build a new model of Social Security in Health. That is why it becomes important to support from the communication that makes these Spanish demonstrations media and visible to show a unified fight for the same objectives. For this investigation, it is important to understand and propose solutions through public journalism, which, according to Ana María Miralles (2006), must address citizen concerns, making them visible to the public and opening a space for participation. From this perspective, communication strategies are created for the MNDS made up of different associations that can spread its message and raise awareness among the population in defense of a vital right: the Right to Health. In this sense, we provide support to the organization so that it participates in the construction of the critical subject, who is at the same time a citizen capable of interfering in the affairs of the public agenda, expanding the number of recipients of the message and the impulses to be socially active to achieve the goals set in the formation of the organization.