Plan de negocio para montaje de ceba de novillo bajo pastoreo racional en puente nacional, Santander.

Abstract

The business plan for mounting fattening of young bull under rational grazing, located in Puente Nacional (Santander) specifically in the Alto San Dimas village at a height of 2400 meters above sea level, where we seek to lead out the assembly and start-up, to finally market the young bull standing in the city of Bogotá DC, for which we made a market study and a technical study that would allow us to select the production system that has the maximum sustainable profit per hectare and, finally, a financial study is required to establish the viability of the business plan. This business plan arises from the needs to transform the livestock activity, to make it more profitable and productive, additionally less dependent on inputs, hence the implementation of a rational grazing system and the use of breeds adapted to the high tropics, additional to this the implementation of productive, reproductive and financial records, in order to make fixes, changes, and make decisions by the company's management. After made the market study, it was determined that the per capita consumption of beef is decreasing, but even so, there is evidence of a potential market of steer in the city of Bogotá D.C, for the first one and extra cattle. Taking into account farm`s the agro-ecological conditions where our business plan will be executed and after reviewing the different specialized sources of consultation, we have determined that the Voinsi Rational Grazing system would be the most technically and financially appropriate and the most ecofriendly. Finally, the financial study of the business plan indicates that during the 5 years of the project's financial life, the investment will be recovered and additionally we obtain an important remnant, which indicates that the business plan is feasible to be financed since there is an economic benefit.