Guía para el manejo de la aplicación Qualtrics en la página web: empresa del sector aéreo Avianca Holdings S.A.

Abstract

This document shares the result of the intellectual value of the project “Guide for the management of the Qualtrics application on the website: airline company Avianca Holdings S.A. " established within the framework of the Guide methodology. It raises and develops as an application for a degree option, a work internship company Accenture, from the Telecommunications Engineering program at Universidad Santo Tomás headquarters principal. The project belongs to the operations area of ​​the Accenture company that valued the need to build a Qualtrics guide for the sector company Avianca Holdings S.A. This decision was made due to the need to increase competence in decision making taking into account not only operational data (data-O) if not also the data that reflects the customer's experience with the company (X-data). It is intended that the client receives a personalized service by letting him know that your opinion counts in decision making. In this way the goal is met of digital marketing, retain customers and attract new potential customers.