PULPPO

Abstract

It must be borne in mind that within this process it is sought to show beyond the implementation of the business idea, all the succession and the stages required in the development of an enterprise. Initially, a theoretical approach will be carried out and later, from the perspective and position of a strategic planning, all the elements and processes involved in the creation and development of a business idea will be considered. In addition to this, it is important to highlight within the implementation of entrepreneurship, an approach to both corporate social responsibility and the humanistic role that seeks to fulfill the product or service to be developed. Always keeping in mind the importance of communication that is immersed in this project, it is intended to contribute to the construction of a more tolerant, more empathetic society with a stronger sense of belonging, starting from the residential units and the family nuclei as such. Garcés Prettel in his research for the psychology journal of the Universidad del Norte exposes these family nuclei `` as an important system for the integral development of people at an individual and social level ... In the social sphere, it shapes the first bases of the personality that is part of the identity of the subject, which continues to evolve '' In this sense, it is worth highlighting the importance of a healthy coexistence and an integral development of the social environment in the construction of citizenship starting from these small societies or residential units. The objective of this section is to build all the strategic planning around the project, in order to avoid future risks within the execution of the product or service. This document works as a step-by-step process of the guidelines and the elements necessary for the creation of a company in a correct and orderly way, that is why, within the project, it is necessary to make a detailed approach to the problem or need to which this undertaking is going to be directed and subsequently carry out a thorough investigation of elements such as the client, the competition and the market. In this way, mitigate possible risks and threats to the business idea. In this sense, the following document will address stage by stage the strategic planning of the business idea to be carried out.