Práctica empresarial en exportación de servicios médicos con el fin de optar título de pregrado en Negocios Internacionales

Abstract

In this writing you can see the administrative, commercial and strategic acts extracted and implemented by the medical office of Dr. Leonardo Carrillo, which were carried out by the practitioner to consult and define the strategic and advertising situation regarding the commercial processes, attention and recruitment of users (patients) coming from abroad, being specifically the international attention of evaluations by the commercial department, for the optimal and effective closure of a medical service (plastic surgery) in the country. Some of the documents entered in this research project were administrative tasks carried out by the practitioner for the optimal development of their tasks, such as advertising image representation documents, public image session documents and marketing brief for advertising campaigns. . They allowed the practitioner to implement the knowledge acquired during the academic program of International Business at Santo Tomas University, they also allowed them to acquire strengths and skills in the field of International Medical Marketing, attention and handling of objections by clients and teamwork to reach monthly goals.