Escenario Hip Hop Records (E2H) Records

Abstract

E2H Records is an artistic and commercial organization that specializes in the formulation, production, editing and staging of audiovisual and radio content, such as music videos, short films, music tracks, albums and recording models focused on making proposals. Communicative and advertising aimed at companies, such as: jingles, wedges, commercials, trailers and songs. After a study of the business environment and the needs that can be satisfied at E2H Records, the approach to the business idea focused on creating a recording studio related to hip hop culture where not only artistic content was produced but that the products were also directed towards the business and advertising environment of the organizations. Based on the cultural, musical and philosophical foundations of hip hop and its four elements, the proposal of E2H Records lies in making this musical genre a representative element for doing business, which allows managing the conditions to establish Colombian hip-hop as a representative industry within the business environment, generating employment and new opportunities for established companies and organizations in the process of emerging. In the specific case of Scenario Hip-Hop Records, the field of audiovisual and musical production is the appropriate space for, as an organization, to take the first steps to consolidate the hip hop genre in Colombia as a great industry that can compete equally conditions with conventional recording studios.