Plan de negocio “El Sevillano Parrilla Street”

Abstract

Currently, in the City of Bogotá there is a high demand for fast food restaurants, and also the need for a more attractive offer of them, with a higher quality of service, that gives customers the opportunity to find innovative recipes that are attractive. and of good flavor, that the concept of fast food is retaken with exquisite dishes of efficient and agile preparation. Despite the fact that this need remains latent, dozens of fast food outlets are opened and closed daily, perhaps because an action plan that addresses the needs for quality and innovation has not been carried out. It is valid to mention that to the two factors mentioned above, we add the high cost of the rental fee for a premises and the complexity and expense involved in making adjustments to it. It is perhaps for this very reason that since the middle of the year 2013, the inhabitants of the capital have seen a new business trend, the so-called Food Trucks or mobile restaurants. This type of business brought from the United States has become an attraction for investors in the fast food industry, who see in this business model the advantage of a reduction in operating costs and the ease of getting around different points of the city, even outside it, since unlike a fixed point, customers can be reached more directly, whether in parks, business areas, university events, concerts, football matches, among many more options