Plan estratégico de comunicación interna para el colegio agustiniano suba de la orden de agustinos recoletos

Abstract

This research work arises thanks to the fact that the author as a high school graduate of the Agustiniano Suba College, class of 2011, after completing her professional studies at the Santo Tomas University, as a student of Social Communication for Peace, raised the directives of the institution the importance of evaluating internal communication flows to achieve an improvement in the perception of both internal and external audiences and audiences. Thanks to the communicative diagnosis carried out, through participant observation, interviews, field diaries, analysis of tools and means of communication implemented in the institution, it was possible to establish what the fundamental flaw was with the school. From this first analytical phase, the implementation of a Strategic Communications Plan is proposed that manages to satisfy the needs of managers and audiences immersed in the institution's communication processes. This Strategic Communications Plan PECO, is analyzed from antecedents established in other institutions such as the Javeriana University, conceptualizing research elements with authors such as Jean Jacques Lambin, Nicolás Seisdedos, among others. Taking into account that the main objective of this work is to improve the internal communication processes in all audiences, the development of communication plans and strategies focused on providing solutions to weaknesses diagnosed through the Strategic Communications Plan - PECO, such solutions such as the reinforcement of institutional identity in internal and external audiences, the use of corporate media as effective tools for the transmission of information, and the evaluation of projects that help the institution to reinforce internal processes of institutional values ​​and philosophy.