Plan de mejora NielsenIQ

Abstract

NielsenIQ is a leading data and technology company that provides the most comprehensive, unbiased view of consumer behavior globally. Since its independence from Global Consumer Nielsen, the company has been in a path of developing a new corporate image, with new processes, hierarchies, etc. The core of this new firm is to provide processed and analyzed information in order to ensure that companies in the FMCG industry make reliable and bold decisions. It is a company with high standards of commitment and analysis with a wide variety of clients worldwide. Especifically, the Consumer Insights Shopper division for Latin America is in charge of carrying out projects for large brands present in the region. In fulfilling its mission, NielsenIQ carries out a process that begins with the determination of objectives, development of the questionnaire/guide/interview, followed by the conduct of the study and ending with the analysis and presentation of results. Points of improvement were found in some processes: the collection, monitoring of status and storage of files by project, and finally the development and design of reports and analysis plans.