Plan de negocios para la fabricación de pads desmaquillantes a base de almidón de yuca y fibra de capacho de maíz como producto biodegradable

Abstract

Articles of natural origin are positioning themselves to a great extent in the cosmetic market, so more and more consumers are appreciating the quality and the different properties of these products. In addition, today's society is more aware of the preservation of the environment and sustainable development, cosmetics based on elements of natural origin are an alternative care or preservation of the environment during the production process. The use of elements or products to remove impurities from the skin and makeup, has been present in the daily life of people, taking into account that they are important to prevent skin disorders, including aging, blemishes and acne, which is why the beauty industry has promoted the use of makeup remover pads; However, since these are single-use products and are made with synthetic materials and chemical additives, they cannot be recycled, which is why they cause the generation of GHGs and affect water resources and soil. This project gathers all the information and process for the formulation of the company called Pure, a make-up remover product based on cassava starch and corn stover fiber. Thus, the market study was developed through primary information, i.e., surveys. Likewise, secondary information from official and legal sources was used, so it was possible to demonstrate the reception of people to the product in the cosmetic market of Villavicencio, taking into account the characteristics of biodegradability and sustainable production. On the other hand, the production plan was established, where the main suppliers, production chain, inventory analysis and organizational study were taken into account. In addition, a financial analysis was carried out to estimate the selling price of the product, and feasibility was evaluated by estimating the investment and financial viability indicators.