This paper elaborates on the results of qualitative research on the role of cultural diplomacy in Colombian foreign policy between 1991 and 2014 and its links with the current scenario. Based on a comparative analysis of various experiences on cultural diplomacy from five States, and taking Wendt’s constructivism in dialogue with Nyes’ soft power, the paper elaborates on the current challenges of Colombian cultural diplomacy. This paper argues, that despite the minor and discontinuous role of this diplomacy in the Colombian Foreign Policy, there is an opportunity to be taken for re-framing the role of the Colombian State in the construction of a postconflict scenario and the achievement of a renewed Colombian performance in the international system.