Análisis de la ilustración corporativa para destacar su importancia en los sistemas de identidad gráfica de las marcas Combuscol y The Cocktail

Abstract

This paper analyzes the importance of corporate illustration and its relationship with corporate identity systems. A comparison is made between two companies, Combuscol and The Cocktail, to identify good practices in the development of an illustration line that achieves a differential value. This is achieved by observing the importance of the context and target audience, counterparts and paradigms, objectives defined towards enlightenment, congruence with established primary signs and parameters of reproducibility and agility. These good practices allow the establishment of a good illustrative system to better differentiate competitors.