Diseño de una propuesta de medios digitales para comercializar un dispositivo antiladridos para mascotas en el mercado colombiano.

Abstract

This document outlines the creation of a successful media plan to introduce an anti-barking device into the Colombian market. This device, which safely and quickly discourages dog barking, will be marketed under the dropshipping model. The buyer persona serves as the starting point to develop benchmarking that allows for an understanding of the competition, thereby developing the correct digital strategy to optimize investment in advertising and subsequently enabling SEM and SEO analysis. In the second part, with the conclusions obtained from studying the competition, we delve into the creation of the digital marketing campaign, considering the keywords, using the tools provided by Facebook, designing a product landing page, and finally, the digital media plan. At the end of this paper, with the delivery of an action plan, a roadmap is generated to introduce the anti-barking device into the proposed market.