Conecta, consultora en relaciones públicas; somos imagen, somos innovación

Abstract

This document reflects the business idea that was carried out in correlation to communication and public relations in an entrepreneurship project. The conditions that led to the creation of a public relations consultancy were oriented to the needs of the current market for companies and organizations in the field of internal and external communication. In this way, Conecta, a Public Relations Consultant, is created, an organization that focuses on creating or redesigning strategies and actions in favor of a company's public relations, thus achieving the consolidation and / or positioning of the corporate image taking into account communication methods. current affairs and creating strategic links between organizations and internal and external audiences. It should be noted that a thorough research has been carried out to create the concepts, objectives and services that require a business idea, of course it is taking into account meeting the needs of customers with the competitive advantages that this project entails.