This book is the result of research into the understanding of various consumer phenomena and emerging generational changes, by the Consumption and Markets research groups of the Marketing Faculty of the Universidad Santo ...

This work is consolidated from the contribution of researchers from the GAIA group of the Faculty of Business Administration and the Consumption and Markets group of the Faculty of Marketing of the University of Santo ...

This book is the result of the contribution of researchers in Colombia from the School of Marketing at the Universidad Santo Tomás, the School of Communication at Unipanamericana, the School of Social Sciences, Humanities ...

This book is the result of research contributions on the representations of consumption, purchasing practices and consumption, as well as emerging markets, from the research groups, "Consumption and Markets" of the Faculty ...