Ardila Guzmán, María Paula2016-02-182017-02-092017-06-242016-02-182017-02-092017-06-242015Ardila Guzmán, M. P. (2015) Identidad corporativa en Cencosud Colombia S.A. : sistematización de experiencias. [Trabajo de pregrado, Universidad Santo Tomás] Repositorio Institucionalhttps://hdl.handle.net/11634/667Este proyecto es un trabajo de investigación que busca realizar un diagnóstico de los procesos de comunicación internos de Cencosud, a partir del cambio de razón social que se generó en el año 2012 con la compra de Cencosud a Carrefour. Se busca, a través del diagnóstico, establecer y afianzar la identidad corporativa de la compañía con la implementación de una estrategia de comunicación interna enfocada en los medios de comunicación interna de la compañía.This project is a research work that seeks to make a diagnosis of Cencosud's internal communication processes, based on the change of company name that was generated in 2012 with the purchase of Cencosud from Carrefour. It seeks, through diagnosis, to establish and strengthen the corporate identity of the company with the implementation of an internal communication strategy focused on the company's internal communication media.This project is a research work that seeks to make a diagnosis of Cencosud's internal communication processes, based on the change of company name that was generated in 2012 with the purchase of Cencosud from Carrefour. It seeks, through diagnosis, to establish and strengthen the corporate identity of the company with the implementation of an internal communication strategy focused on the company's internal communication media.This project is a research work that seeks to make a diagnosis of Cencosud's internal communication processes, based on the change of company name that was generated in 2012 with the purchase of Cencosud from Carrefour. It seeks, through diagnosis, to establish and strengthen the corporate identity of the company with the implementation of an internal communication strategy focused on the company's internal communication media.This project is a research work that seeks to make a diagnosis of Cencosud's internal communication processes, based on the change of company name that was generated in 2012 with the purchase of Cencosud from Carrefour. It seeks, through diagnosis, to establish and strengthen the corporate identity of the company with the implementation of an internal communication strategy focused on the company's internal communication media.application/pdfspaAtribución-NoComercial-SinDerivadas 2.5 Colombiahttp://creativecommons.org/licenses/by-nc-nd/2.5/co/bachelor thesisCreative aptitude in businessDigital communicationsPublic relationsMedios de comunicaciónImagen corporativaComunicación OrganizacionalAbierto (Texto Completo)info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Aptitud creadora en los negociosComunicaciones digitalesRelaciones públicasreponame:Repositorio Institucional Universidad Santo Tomásinstname:Universidad Santo Tomásrepourl:https://repository.usta.edu.co