Producción y distribución del Pirarucú en las ciudades de Bogotá y Leticia

Abstract

In the present work, the aim is to present a new totally innovative product that will be introduced to the market as a new alternative for consumption within the cities of Bogotá (Suba and Chapinero) and Leticia, therefore this will be done through this business project. This business project is carried out to present a proposal from our company that aims to produce and distribute the world's largest freshwater fish called Pirarucú, or by its scientific name Arapaima Gigas, which is found in the Amazon River. The business idea where the main problems to be met will be presented below, the detailed presentation of the product, all the organizational aspects of the business, the market study, financially demonstrates the viability of this business, among other aspects. that are fundamental to the pirarucú business. It is necessary to create the pirarucú producer and distributor business, where a vacuum-packed product with a weight of 1 kilogram is offered, with different prices for each of the cities, (Bogotá and Leticia). This business seeks to obtain high profitability while satisfying the needs that arise in the aforementioned cities. The main objective of this project is to demonstrate the possibility of generating a business model in charge of producing and distributing pirarucú in the cities of Bogotá and Leticia, accompanied by monetary benefits to those in charge of internal processes, achieving an internal rate of return of 25% approximately. In this document we will present the structuring of the business plan, with a defined mission and vision. We will justify the business proposal by means of a complete study of the market for the production, fishing and commercialization of pirarucú in Colombia, we will analyze the financial viability where the total costs and benefits of the business will be included.The sale of the product will be carried out by means of vacuum packaging that will be commercialized to medium-sized distributors and supermarkets, accompanied by added values ​​for customers and employees. We will also accompany the sale of the product with advertising both on websites and in weekly bulletins, among others. Finally, we will create some assumptions about the employees that the company would have, the veins to be carried out in each city, and from this we will obtain the financial statements that demonstrate the effectiveness of the business model.