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Análisis de factores influyentes en la materialización de la cultura organizacional, un estudio de caso con enfoque mixto
(Universidad Santo Tomás, 2026-10-06) Ospina Gómez, Esteban; Cueto Fuentes , Eduardo Nicolás; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?hl=es&user=WnQLGoUAAAAJ; https://orcid.org/0000-0002-2125-6828; https://orcid.org/0009-0007-2913-3375
The materialization of organizational culture represents a challenge for organizations, since the existence of formally defined corporate values does not guarantee their translation into observable behaviors. This research aimed to analyze the articulation of organizational factors that influence the materialization of organizational culture through the study of an organizational case. A mixed-methods approach with a sequential exploratory design (DEXPLOS) was adopted. During the qualitative phase, a focus group and a systemic analysis using the Vester Matrix and a problem tree were conducted. Subsequently, in the quantitative phase, a structured interview was administered to 20 experts in leadership, human resource management, organizational development, and organizational management. The results identified the low materialization of organizational culture as the central problem within the system under study. Likewise, deficiencies in leadership and the limited integration between organizational culture and strategy were found to be the factors with the greatest influence on the phenomenon analyzed. Expert assessment confirmed that organizational leadership is the most relevant factor, followed by the integration of culture and strategy and the processes associated with cultural appropriation. As an integrative finding, leadership coherence emerged as an articulating element of cultural materialization. It is concluded that the materialization of organizational culture depends on the interaction among leadership, strategy, communication, and organizational coherence, rather than merely on the formal definition of corporate values.
Más allá del scroll: análisis de la adaptación algorítmica al consumo de entretenimiento en Tik Tok e Instagram para el diseño de una estrategia multimedia de comunicación digital crítica
(Universidad Santo Tomás, 2026-10-03) Sánchez Ortiz, Stephania; Acosta Sánchez, Cecilia Andrea; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001476039; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001691233; https://orcid.org/0000-0002-0181-9929
This research analyzed the adaptive behavior of TikTok and Instagram recommendation algorithms in response to deliberate modifications in the entertainment content consumption of thirteen millennial adults in Bogotá, with the purpose of grounding a critical digital communication strategy oriented toward algorithmic literacy. The study started from the recognition that recommendation systems personalize information based on user interactions, influencing the configuration of interests, perceptions, and consumption habits within a context marked by surveillance capitalism, the attention economy, and the growing algorithmic mediation of information. The research was conducted through a mixed-methods approach with a qualitative predominance and an exploratory, applied character. As a methodological strategy, a reverse-engineering exercise was implemented through the Digital Strategic Action Laboratory (LAED), in which the thirteen participants carried out four intervention activities on their habitual digital consumption patterns. Throughout the process, conversational records, hybrid analytical logs, closing narrative interviews in podcast format, data extraction through scraping, and individual dashboards were integrated to document and analyze the evolution of the recommendations generated by the platforms. The results showed that TikTok's and Instagram's algorithms do not adapt immediately or uniformly, but rather follow a two-phase logic: first, they reinforce the user's habitual consumption; second, they adjust recommendations based on new interaction signals sustained over time. However, these adjustments do not fully replace content already encoded by the algorithm as a prior interest but tend to coexist with it. Likewise, differences were identified between both platforms in response speed, prioritized content categories, predominant narratives, and the circulation of personalized advertising, along with variations associated with each LAED participant's digital profile, which shows that the algorithm's adaptive capacity depends on the alignment between the assigned content and the digital identity previously built by the user. As an applied outcome of the research, the multimedia platform Más allá del scroll (Beyond the Scroll) was designed, conceived as a critical digital communication strategy for algorithmic literacy. The platform integrates educommunicative resources, interactive content, data visualizations, audiovisual materials, and participatory tools aimed at strengthening critical understanding of how recommendation systems work and promoting more conscious decisions in the consumption and production of digital content. In this sense, the research contributes a replicable methodology for the analysis of algorithms from the field of communication sciences, as well as a multimedia proposal that fosters the social appropriation of the knowledge generated by the Digital Strategic Action Laboratory.
¿Quién protege los datos de nuestros niños en el mundo digital? derecho, privacidad y prevención del riesgo digital en Colombia.
(Universidad Santo Tomás, 2026-10-05) Prada Jiménez, Carlos Arturo; Garzón Garzón, Gabriel Ángel; Galvis Cano, Lucero; Florián Escobar, María del Pilar; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001739531; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001742639; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000046869; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001429905; https://scholar.google.com/citations?user=koDkKpQAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-8977-7873; https://orcid.org/0000-0001-5196-0712; https://orcid.org/0000-0002-1548-7267; https://orcid.org/0000-0002-4305-8451
The episode of Es lunes y el CRAI-SANTOTO lo sabe addresses the protection of the personal data of children and adolescents in the digital environment from a legal, technological, and preventive perspective. Based on the right to privacy recognized in the Convention on the Rights of the Child, the episode reflects on the construction of minors’ digital identities, the digital footprints they leave through their online activities, and the risks associated with the use, storage, and circulation of their personal data. The conversation features Dr. Lucero Galvis Cano, a Doctor of Law and specialist in various legal and administrative fields, who discusses the main aspects of her doctoral research on the protection of the personal data of children and adolescents within the framework of the juridification of digital environments and digital risk prevention in Colombia. The episode examines topics such as informational self-determination, the responsibility of parents, the State, and digital platforms, the risks arising from the exposure of personal information, platform accountability, and the challenges faced by the Colombian legal framework in responding to rapid technological changes. It also highlights the need to move from a response focused primarily on harm toward strategies centered on prevention and education in privacy, data protection, and digital citizenship. Finally, the importance of the university and the CRAI as spaces for access to information resources and for the development of research on contemporary issues related to law, technology, and the protection of children in the digital environment is emphasized.
Análisis estratégico de un modelo de inteligencia de negocios basado en inteligencia artificial para el fortalecimiento de la gestión de cobro en empresas de servicios públicos de acueducto y alcantarillado en la costa Caribe Colombiana
(Universidad Santo Tomás, 2026-10-05) Caro Cabarcas, Angelica Maria; Cueto Fuentes, Eduardo Nicolas; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000860930; https://scholar.google.com/citations?hl=es&user=WnQLGoUAAAAJ; https://orcid.org/0000-0002-2125-6828
Water supply and sewerage utility companies in the Colombian Caribbean region face significant challenges in revenue collection and accounts receivable recovery, affecting their financial sustainability and the efficiency of their commercial operations. These challenges arise from both internal and external factors. Internally, organizations rely heavily on manual processes supported by Excel spreadsheets, fragmented commercial databases across different organizational units, and a strong dependence on the Information and Communications Technology (ICT) department to retrieve historical data. Externally, outdated customer contact information, payment resistance, duplicate property records, and high levels of socioeconomic and labor informality which account for 55% of the variance in payment default reduce the effectiveness of traditional mass debt collection strategies while increasing their operational costs. This research adopted a mixed-methods approach with a qualitative emphasis, using an exploratory-descriptive scope and a cross-sectional, non-experimental research design. The study was guided by the CRISP-DM methodology, specifically the Data Understanding phase, to analyze the organizational context and assess the information available for debt collection management. Data were collected through an extensive literature review, the application of the Internal Factor Evaluation (IFE) Matrix, and semi-structured interviews with ten senior managers and subject-matter experts from public utility companies in the Colombian Caribbean region. The findings reveal that, although 80% of the organizations have established a formal sequential debt collection process, the transition between its different stages generates operational delays and information loss. In addition, the analytical maturity of these organizations remains predominantly descriptive, as 60% still depend on traditional information systems and Excel-based analyses to support decision-making. Nevertheless, the results also indicate a strong institutional willingness to embrace digital transformation. Specifically, 60% of the participants identified a hybrid strategy based on Business Intelligence (BI) and Artificial Intelligence (AI) as a strategic priority, according to the experts interviewed, predictive analytics would enable more accurate customer segmentation by distinguishing between users experiencing financial hardship, occasional late payers, and customers who postpone payments, furthermore, these technologies would facilitate automated customer contact processes in compliance with Colombian Law 2300 of 2023 and personal data protection regulations (Habeas Data), while supporting autonomous cadastral data cleansing. Ultimately, their implementation would contribute to improving revenue collection, strengthening accounts receivable recovery, and enhancing the financial sustainability of public utility companies.
Análisis de la dinámica fluvial del río amazonas en el municipio de leticia y su incidencia en el ordenamiento territorial
(Universidad Santo Tomás, 2026-10-01) Maryory Pantevis Giron; Eugenio Vargas, Andrés Darío; Preziosi Rivero, Antonio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001343312; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000165180; https://scholar.google.com/citations?user=owDQXekAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-0202-8870
This document presents the development of the thesis entitled “Analysis of the Fluvial Dynamics of the Amazon River in the Municipality of Leticia and Its Influence on Territorial Planning”, prepared as a requirement to obtain the degree of Master in Integrated Watershed Management. The main objective of this research is to analyze the fluvial dynamics of the Amazon River and its relationship with territorial planning processes, with special emphasis on flood susceptibility in the urban area of the municipality of Leticia. To carry out the study, a multitemporal analysis of fluvial dynamics was conducted through the photointerpretation of satellite images and historical cartography corresponding to the last 55 years. Based on the digitization and georeferencing of this information, changes in channel morphology, erosion and sedimentation processes, as well as the formation and transformation of fluvial islands were identified. The results reveal the presence of a meandering channel with an extensive floodplain, characterized by pronounced bends and geomorphological processes that influence territorial dynamics and contribute to the development of flood-prone areas. As a final result, a multi-temporal cartographic product was developed that integrates river dynamics, geomorphological interpretation, and their relationship to land-use planning. This product allows for the identification of areas susceptible to flooding and constitutes a technical input of an academic nature to support land-use planning and decision-making in the municipality of Leticia.