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Diseño y desarrollo de contenidos visuales para el fortalecimiento de la comunicación corporativa en Foundever
(Universidad Santo Tomás, 2026-09-15) Cuellar Cogollo, Miguel Ángel; Hernández Contreras, Jeice Dayanna; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000096336; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002297590; https://orcid.org/0000-0002-1486-1333; https://orcid.org/0009-0005-0787-811X
This document describes the professional internship carried out in the Marketing Department of [Company Name]. The project focused on the execution and optimization of digital content and branding strategies aimed at strengthening the brand's market positioning. Based on an analysis of the company's communication needs, initiatives were implemented to improve audience engagement and the visual consistency of campaigns, serving as a foundation for the department's future strategic guidelines.
Análisis de la figura de los precios públicos frente a las tasas y tributos: estudio de caso en Pereira a partir del Acuerdo 078 de 2008
(Universidad Santo Tomás, 2026-09-21) Mejía Ortiz, Daniela; Barbosa Jaimes, Juan Camilo; Universidad Santo Tomás
This article analyzes the legal and constitutional tension between the concepts of public prices and tax-like fees (tasas), focusing on the case of Pereira’s Municipal Agreement 078 of 2008, which regulated the commercial use of public space. Through a descriptive-explanatory approach based on jurisprudential and doctrinal analysis, it examines how the local administration attempted to present a compulsory charge as a consensual contractual "public price" by applying rigid formulas such as the Unit of Value for Urban Furniture (UVA) and the Unit of Value for Public Space (UVEP). The study delves into the ruling of the Administrative Court of Risaralda on July 3, 2025, which declared the partial nullity of this tariff structure upon proving that it operated as a de facto fee or "shadow tax" unilaterally imposed without prior legislative authorization from Congress, violating the principles of legality and reserve of law. Finally, the paper offers a critique of the impact of these levies on the right to work and the basic livelihood (mínimo vital) of small-scale informal merchants, proposing technical alternatives to bridge the current regulatory vacuum through either a genuine bilateral public contract or a national enabling law.
Influencia de la edad de los trabajadores en los riesgos laborales y sus estrategias de prevención: revisión de alcance
(Universidad Santo Tomás, 2026-09-20) Betancourt Chamorro, Karen Vanessa; Ardila Jaimes, Claudia Patricia; Universidad Santo tomas
To analyze the main occupational risks associated with the aging workforce and the prevention strategies reported between 2015 and 2025. Methodology: a literature review was conducted based on scientific studies, institutional reports, and specialized documents on occupational health and safety. The search and selection of information made it possible to identify trends, recurring risks, and intervention proposals aimed at older workers in different productive sectors. Results: the review showed that older workers more frequently experience chronic diseases, musculoskeletal disorders, reduced sensory capacities, and slower recovery from injuries. In addition, factors such as high physical workload, long working hours, and limited technological adaptation of the workplace increase risks such as falls, overexertion, and fatigue. Although occupational accidents are less frequent in this group than among younger workers, their consequences are usually more severe. Conclusion: workforce aging requires prevention measures focused on ergonomics, age management, and the adaptation of workstations in order to protect health and make the most of older workers’ experience.
Raíces femeninas, voces que resisten: audiogaleria con mujeres de El Tambo, Cauca
(Universidad Santo Tomás, 2026-09-16) Ruiz Rubio, Yulixa Yuliana; Reyes Albarracin , Freddy Leonardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000707899; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002156812; https://orcid.org/0000-0001-5297-8404
This project documents the voices and experiences of women from El Tambo, recognizing them as key agents in the reconstruction of the social fabric in the post-conflict context. Through fieldwork, testimonies, photographic records, and audio materials were collected, allowing the identification of community initiatives and processes of women’s participation in the territory. As a result, an audiogallery was developed and presented through an interactive virtual museum that integrates photographic and audio narratives, offering an immersive user experience. This format represents an innovation in journalistic storytelling by combining digital tools with social memory. The project highlights the importance of making women’s roles in peacebuilding visible and emphasizes the need to strengthen spaces for representation and participation, contributing to greater awareness of their impact on community processes.
Informe final de práctica profesional: plan de mejora en la gestión operativa, documental y logística de adquisiciones
(Universidad Santo Tomás, 2026-09-17) García Celis, Sergio David; Carvajal, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000015265; https://orcid.org/0000-0003-0627-366X
This final professional internship report presents the development and implementation of an improvement plan aimed at automating documentary and contractual control in the purchasing department of Smart Training Society S.A.S. (Smart Language Academy). The initial diagnostic revealed that SAGRILAFT vendor compliance tracking, contract expiration monitoring, and monthly invoice recording were conducted manually without historical records or timely alerts, resulting in delayed notifications and transcription errors. A participatory action research methodology was adopted, incorporating direct observation, iterative design, and live production testing. The solution comprised four systems built with Google Apps Script on pre-existing Google Workspace licenses at zero financial cost: an automated SAGRILAFT compliance pipeline, an automated contract expiration notification system, an invoice cross-referencing tool with live preview, and a weekly supplier folder synchronization workflow. Consequently, complete traceability was established across 201 active suppliers with 71% compliance achieved, contractual notices advanced to 60 days prior to expiration, and technical handbooks were delivered to ensure institutional continuity.