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Plan de mejora para la Captación de Nuevos Clientes Mediante Estrategias de Marketing Digital y Experiencial en el Hotel Indalo Park, Santa Sussana, España
(Universidad Santo Tomás, 2026-09-29) Ocampo Pérez, Tatiana; Piraquive, Fabio Andrés; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002172103; https://scholar.google.com/citations?user=_Od0OQoAAAAJ
This improvement plan aims to increase the acquisition of new customers at Hotel Indalo Park through digital marketing strategies based on the customer experience and the distinctive value of the Happiness Department. This department is responsible for addressing complaints and suggestions, managing reviews through Hotelinking, providing tourist information, and ensuring positive experiences for guests. The proposal consists of integrating these actions into the hotel’s digital strategy through SEO optimization, personalized email marketing campaigns, the creation of emotional content for social media, and the use of guest reviews as a source of trust. Through the implementation of this plan, the aim is to strengthen the hotel’s online reputation, increase direct bookings, and reduce reliance on external intermediary platforms.
Percepciones sobre la violencia digital en los estudiantes de educación media de la Institución Educativa José María Cabal del municipio de Buenaventura (Valle del Cauca).
(Universidad Santo Tomás, 2026-09-29) Cuero Castro, Lilia Yoana; Reyes Albarracín, Fredy Leonardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000707899; https://scholar.google.com/citations?user=nzphMB0AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-5297-8404 Personal information No personal information available
This research analyzes perceptions of digital violence among upper secondary school students at José María Cabal Educational Institution, located in the Special District of Buenaventura, Valle del Cauca. The study emerged from an interest in understanding how young people recognize, interpret, and experience different situations of violence in digital environments, particularly those involving insults, teasing, the dissemination of content without consent, and other forms of aggression that may affect school coexistence. The quantitative component involved 198 students from tenth and eleventh grades, who completed a 24-item questionnaire using a Likert scale. The reliability of the instrument yielded a Cronbach’s alpha of 0.854, indicating adequate internal consistency. For the qualitative component, two focus groups were conducted with 14 students. Their contributions provided deeper insight into the experiences, meanings, and ways in which young people interpret digital violence. The results show that students recognize different behaviors as forms of digital violence and are aware of their possible emotional and social consequences. However, the focus groups also revealed a particularly relevant issue: some aggressive behaviors may be interpreted as a “joke” or as playful teasing, depending on the relationship between classmates, the context, and the intention attributed to the situation. This perception may make it difficult to recognize certain behaviors as forms of violence. Based on these findings, the study highlights the importance of strengthening digital citizenship education, raising awareness of the consequences of online aggression, and promoting support from families and the educational institution. As a creative component, the research resulted in the documentary Cyberbullying and Digital Coexistence at José María Cabal Educational Institution, an audiovisual piece that brings together and highlights the voices of students, teachers, school administrators, parents, and a member of the Cyberbullying Committee in Buenaventura in relation to the phenomenon of cyberbullying and forms of coexistence in digital environments.
Educación Inclusiva en la Ruralidad: un Estudio de Caso Descriptivo sobre la Relación entre las Actitudes Docentes hacia la Inclusión y las Prácticas Pedagógicas
(Universidad Santo Tomás, 2026-09-29) Cely Nuñez, Leidy Manuela; Sánchez García, Walther Mauricio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001120212; https://scholar.google.com/citations?user=fQ0H-dMAAAAJ&hl=es
This research aimed to describe the relationship between teachers' attitudes toward inclusive education and the pedagogical practices implemented at the Institución Educativa Santa Bárbara, located in the municipality of San Pablo de Borbur, Boyacá. The study was developed from a qualitative approach, under the interpretive paradigm, and through a case study design. Semi-structured interviews, non-participant observations, and documentary analysis were used for data collection, and the results were organized and analyzed with the support of ATLAS.ti software. The findings showed that most teachers exhibited a favorable attitude toward inclusive education, reflected in their commitment, empathy, and recognition of diversity as a right. However, factors that limited the development of inclusive pedagogical practices were also identified, including insufficient specialized training, scarcity of resources, and the particularities of the rural context. These conditions generated, in some cases, feelings of frustration, uncertainty, and fear, which influenced pedagogical decisions and hindered the implementation of stronger inclusive practices. It was concluded that there was a close relationship between teachers' attitudes and pedagogical practices; however, this relationship was mediated mainly by the institutional and contextual conditions under which the educational process took place. In this sense, strengthening inclusive education required not only the commitment of teaching staff, but also greater training opportunities, institutional support, and resources that would foster relevant, quality educational attention.
Jueces algorítmicos y responsabilidad del operador judicial: límites jurídicos a la inteligencia artificial en la función pública y judicial. Estudio comparado entre Colombia y Brasil
(Universidad Santo Tomás, 2026-09-30) Vanegas Ladino, Fredy Vladimir; Zayas Peña, Leandra Vanesa; Ayala Gamboa, Yaneth; Barbosa Jaimes, Juan Camilo; Universidad santo Tomás
The incorporation of artificial intelligence systems into public administration and the judiciary has produced a remarkable normative convergence in Colombia and Brazil: both legal systems declare that a core of decision-making cannot be delegated to an algorithmic system. This article argues that such a declaration, on its own, amounts to a nominal guarantee. Through a documentary and case-law analysis framed within the study of transnational administrative convergence, along the lines of the global administrative law of Kingsbury et al. (2005), it examines judgments T-323 of 2024 and T-067 of 2025 of the Colombian Constitutional Court, Resolution 615 of 2025 of the Brazilian National Council of Justice, and article 20 of Brazilian Law 13.709 of 2018, set against three European decisions that have already adjudicated public algorithmic systems. The findings show that the human reserve operates in both countries at the final moment of the decision rather than across the system's life cycle, and that the two doctrinal routes employed, namely access to public information in Colombia and data protection in Brazil, yield unequal levels of enforceability, to the point that the Brazilian legislature removed in 2019 the requirement that review of automated decisions be carried out by a natural person. The analysis of two cases on the liability of judicial officers reveals that attribution is triggered by the officer's conduct and not by the system's behaviour. It concludes that the human reserve becomes enforceable only when accompanied by documented life-cycle traceability and a determinate regime of attribution.
Evaluación de Tecnologías de Tratamiento de Porcinaza y su Viabilidad Ambiental y Energética en Función de las Condiciones Climáticas de las Regiones de Colombia
(Universidad Santo Tomás, 2026-09-29) Martínez González, Ana María; Forero Becerra, Cristian Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001756834; https://scholar.google.com/citations?hl=es&authuser=2&user=s_zyuVsAAAAJ
This research evaluates the environmental and energy viability of technologies for pig manure treatment according to the climatic conditions of the regions of Colombia. It was developed using a qualitative, descriptive, and comparative approach based on a documentary review of scientific and technical literature, environmental regulations, and institutional documents. The study was structured into three phases: identification and characterization of treatment technologies; analysis of the climatic conditions of the Caribbean, Pacific, Andean, Orinoquía, Amazon, and Insular regions; and a multicriteria assessment of their viability considering environmental performance, energy potential, operational complexity, applicability, and climatic adaptation. The results showed that anaerobic digestion technologies present the best overall performance, as they allow for the reduction of organic load and energy recovery through biogas production. The most notable alternatives include CSTR reactors, plug-flow digesters, and two-phase anaerobic digesters. Regionalization showed that temperature, precipitation, humidity, water availability, and altitude influence technology selection. It is concluded that pig manure constitutes a resource with potential for environmental and energy recovery, and that its treatment should be selected considering the specific conditions of each region.