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Fútbol Femenino: Una Reflexión de la Historia y Rendimiento Deportivo en Brasil y Colombia a Partir de una Experiencia Académica
(Universidad Santo Tomás, 2026-10-01) Rodríguez Barrios, Gustavo Andrés; Universidad Santo Tomás
This article stems from a reflection on the evolution of women's football in Colombia, drawing on the academic experience of the 2025 PUC Rio de Janeiro seminar and a visit to Clube de Regatas do Flamengo. It considers factors that have influenced this evolution—such as the historical legacy of male dominance in the sport and social resistance to women's participation in athletic settings—with the aim of examining how training models and methodological strategies have enhanced athletes' performance and contributed to professionalization processes, analyzing the contexts observed at the visited club and within the Colombian Women's Professional Football League. The sport's sustained growth has been driven by women's participation, institutional support, and social struggles against the cultural and gender-based restrictions that historically hindered its development. Consequently, a multidisciplinary analysis of the women's football landscape is essential, encompassing areas such as economics, marketing, nutrition, psychology, and athletic performance—topics addressed during the academic mission that facilitate a critical and reflective analysis. This article aims to analyze and reflect on the development of women's football in Brazil and Colombia, drawing upon the academic experience in Rio de Janeiro, the visit to Clube de Regatas do Flamengo, and a review of literature regarding athletic performance. The methodological approach is reflective and comparative, grounded in the academic experience, the observation of sporting and institutional processes, and an analysis of studies concerning physical conditioning, psychology, nutrition, and sports marketing. The analysis concludes that strengthening women's football requires the comprehensive development of athletes—supported by professionals from various fields—alongside increased institutional backing, investment, and management strategies that foster growth and professionalization, particularly within the Colombian context.
Aplicación de Concretos Innovadores en la Gestión de Proyectos de Construcción
(Universidad Santo Tomás, 2026-10-02) Blanco Correa, Mabel Karina; Daza Pinzón, Ángel Francisco; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000081868; https://scholar.google.com/citations?user=03v_3B0AAAAJ&hl=es
The study analyzes the managerial criteria influencing the selection of innovative concretes in construction projects, considering scope, time, cost, and quality. Through a literature review and a visit to Holcim in Mexico, a managerial decision-making model was proposed, and conventional cement was compared with the ECOPlanet line, revealing differences in clinker content.
Apoyo a la Sectorial de Infraestructura Territorial en la Supervisión de Múltiples Intervenciones de Obra Pública en la Alcaldía Municipal de Tunja, Boyacá
(Universidad Santo Tomás, 2026-10-01) Vélez Amaya, Alejandro Stiven; Ochoa Riscanevo, Luz Adriana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001442203; https://scholar.google.com/citations?user=-_wZdJ4AAAAJ&hl=es; https://orcid.org/0000-0002-2818-5380
The internship developed at the Secretariat of Territorial Infrastructure of the municipality of Tunja arises with the purpose of strengthening and streamlining technical management, oriented towards the optimization of the processes of document organization, supervision, planning and execution of municipal public works. Within this framework, continuous support was provided in the preparation of technical inputs necessary for the correct development of the projects, as well as in the organization, classification and filing of the documentation associated with each intervention. The activities carried out included technical support in interventions in the urban road network and the adaptation of community halls in different neighborhoods of the urban perimeter of the municipality. Similarly, in the rural perimeter, technical support was provided in the construction and maintenance of footprint plates and complementary structures, fundamental elements in this type of infrastructure. Throughout the development of this practical academic exercise, the main objective was to ensure compliance with the technical and regulatory standards of civil engineering, in accordance with the current regulations applicable to infrastructure. The above, in order to safeguard the public heritage of the city, and guarantee the quality and durability of the works executed, thus contributing directly to the improvement of the quality of life of the inhabitants of Tunja.The methodology implemented during my internship degree option combined two complementary phases, on the one hand the fieldwork, through technical visits to the work fronts to verify the progress, the construction quality and compliance with the technical specifications; and on the other hand, subsequent office work was carried out, corresponding to the processing, consolidation and registration of the information collected, including the preparation of supervision reports, minutes, reports of quantities and other technical documents required by the entity.
Diseño de una Metodología para la Homologación de Referencias Automotrices como Apoyo a la Identificación de Oportunidades Comerciales en Quinteros S.A.
(Universidad Santo Tomás, 2026-10-01) Avila Niño, Nelson Jair; Camacho Carvajal, Luis Felipe; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001397037; https://orcid.org/0000-0002-3372-5396
This improvement plan was developed at Quinteros S.A., a company dedicated to the representation and development of international brands, based on the experience gained during the internship in the automotive area. As part of this experience, automotive reference analysis and cross-referencing activities were carried out using information on products marketed by domestic customers to identify their equivalents within the Walker Products portfolio. This process involved consulting different sources of information, validating OEM and SKU references, reviewing applications and technical characteristics, comparing information, and verifying the identified equivalents through the manufacturer’s official platforms. This experience highlighted the importance of having a methodology to organize and standardize the stages involved in searching for, validating, and consolidating information. Therefore, this improvement plan proposes the design of a methodology for cross-referencing automotive references, aimed at facilitating the identification of products with commercial potential and supporting the decisionmaking process in the automotive area of Quinteros S.A.
Fortalecimiento de la Imagen de Marca y del Posicionamiento Digital de Mediarte frente a su Competencia en el Mercado de Tratamientos Capilares
(Universidad Santo Tomás, 2026-10-02) López Soto, Daniela; Acuña Daza, Gloria Stella; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000079745; https://orcid.org/0000-0003-2459-4360
The improvement plan developed at Mediarte Medical Center aimed to strengthen the brand image and digital positioning of the clinic in relation to its competitors in the hair treatment market. As part of the marketing area, comparative analyses of the main competing clinics were conducted, evaluating their social media presence, communication strategies, service offerings, pricing structures, and patient experience. Based on these analyses, strategies were proposed focused on optimizing digital communication, improving the brand’s visual identity, and strengthening content on platforms such as Instagram, with the objective of building greater patient trust and increasing the clinic’s visibility. Work was carried out in collaboration with the team to identify improvement opportunities and propose actions aligned with trends in the aesthetic and hair care sector. This plan was relevant because it allowed the company to better understand its positioning in relation to competitors and adjust its digital strategy more effectively, responding to market needs and patient expectations. The results are reflected in clearer brand communication, a stronger digital presence, and improved competitiveness within the sector.