Proyecto para la creación de una empresa de servicios especializados en la comercialización de agua embotellada

Abstract

Comercializadora y distribuidora Márquez y Pardo SAS, was born from the need at an organizational and marketing level that occurs in the company "Industrias Dalumi", a company in the Industrial sector whose corporate purpose is the production of non-alcoholic beverages and the production of non-alcoholic waters. minerals; With a trademark registered as "vital water", this company requires support in the process of distribution and commercialization of its products, initially targeting customers in the northern savannah of the city of Bogotá. This is due to the fact that its internal processes do not allow for a process focused on the approach and search of new potential clients, in order to position the watermark in all its presentations, increase sales and generate profits. Because at present, there are few water bottling companies in the northern savannah sector of the city of Bogotá, and that in the same way they present the difficulty of distributing and marketing their products due to the size of the companies, since they do not manage to potentiate and streamline both the production and marketing processes, we have had the idea of ​​creating a marketing company of bottled water in different presentations, in the neighboring municipalities of the north of the city of Bogotá, to support the company's marketing process Dalumi Industries and being able to create a sense of belonging to the water brand and take advantage of the family closeness that exists with the company in question.