¿Cuáles son las grandes innovaciones de superficies hoteleras a replicar en Villa de Leyva para modernizar la industria habitacional?

Abstract

The main cause that generates the motivation to write this article is intended to generate an update in the current hotel model of the municipality of Villa de Leyva, Boyacá, mainly it will become an “analysis tool” for those hotels that want to convert the guest stay in unique and unmatched experiences. The innovations that are sought to be applied must be welcomed by those end users, otherwise it would not be an innovation. Its applicability will be framed in a descriptive research through an analysis of data collection, seeking preferences, tastes and experiences of the guest. You will find the innovations carried out by the great hospitality leaders worldwide, finding particularities that make the customer experience unique, enjoying their stay. The hotel industry is not only focused on a good room and a good restaurant, it goes further, it is a set of articulated elements that allow the guest to enjoy a pleasant moment of comfort, surrounded by different elements that work in harmony. for the same purpose. It is important to mention that hotels that wish to apply the strategies proposed here are focused on an exclusive type of consumer, where innovations play a fundamental role in the development of the business model with a significant budget execution. Brand building will focus on exclusivity. A reference is the Azulik hotel in Tulum, Mexico, which is characterized by its creations, from its architecture, the experiences and experiences in which the guest is immersed, as well as the great.