Planeación estratégica Carlos Enrique Moreno Rey

Abstract

For the company Carlos Enrique Moreno Rey, strategic planning is important because it makes it possible to review the current situation of the company internally and externally, reviewing its environment in order to achieve the objectives that are outlined in the medium and long term and to be able to make the best decision for the company to have a strategic competitive analysis. The general objective of this work is to propose a strategic planning model appropriate to the needs of the company Carlos Enrique Moreno Rey, which is located in the city of Bucaramanga. For this, a methodological design is made where it can be shown that the approach of the research is quantitative, the type of research used is non-experimental, the exploratory scope to have new analyzes with few studies that allow identifying the areas, environments, the context in which it is located and is characterized by being more flexible. Taking into account said investigation and collection of information, data and sources internally and externally of the company, it seeks to obtain a good result to improve the strategic planning of the company Carlos Enrique Moreno Rey and that the strengths and opportunities can be maintained in a optimal way and be able to focus more on the weaknesses and threats that it has such as competition or improvement in technologies since that is what makes it have a plus when providing a service without leaving aside good customer service and being in a healthy work environment so that customers, when looking for a new service, look first to the company for good results.