Análisis de la factibilidad de la creación de empresa textiles impermeables JSB

Abstract

This document presents the analysis and feasibility of the creation of the TEXTILES IMPERMEABLES JSB Company that allows us to find the number one position in the market for the provision of quality, exclusive and waterproof garments with the agreement of a fair and adequate price for the Client in the city of Bogotá in the northern zone, as a first step, we sought to obtain a current panorama about the conceptualization of waterproof and hydrophobic fabrics as well as traditional pashmina. As a second step, a strategic plan was developed taking into account the proposed objectives. In order to identify and clearly break down the general idea of the business, for this the personal DOFA method, 5 creative ideas, its prioritization and the Pitch model of the HBR were taken into account. In addition to carrying out an environmental study, the PESTEL method was analyzed aspects Porter's external forces and the five forces. Market research and analysis was focused on the method described, based on the collection of qualitative and quantitative information, for this purpose, surveys were conducted on the target market in influential areas in the north of the city. Through a Financial evaluation, the viability of the business idea of the TEXTIELS IMPERMEABLES JSB company was determined. Analysis shows in detail different indexes and financial balances, establishing the feasibility and viability of the project.