El Turismo en la Cuidad de Santa Marta en Colombia. Análisis de las Ventajas de la Inversión Extranjera y su Sostenibilidad

Abstract

The tourism sector is vital in the international, national, and local economy, with multiple advances related to society, culture, and technological development since their beginnings, with undeniable input to the global economy. The town of Santa Marta is very different from the other cities of the world, receives a notorious number of visitors every year, which is redundant in her local economy. The various political plans and strategies have been looking for bigger development in this region. Still, it is necessary to question if the measures have been the most appropriate in this respect because they look like having a limited scope and don´t sort up the basic problems of the town. This is necessary for the development of tourism and provokes an increase in foreign investment in this activity, which could pass for appropriate development of the region's cultural, historical, ambiental, and social. Maybe they have not been used enough, like this to create their creation of own brand that performance at the incomparable characteristics of Santa Marta, and as a consequence, an increase of foreign investment in the town, always since premises of sustainability to ensure a future of balance between the different factors.