Cómo se estructura la atención de clientes del ecosistema empresarial para el desarrollo de proyectos innovadores administrados por Guanajuato Tecno Parque (GTP)

Abstract

In customer management it can be noted that organizations have implemented strategies whose objective is the generation of value to achieve their loyalty; providers have involved the client in their processes, becoming strategic allies that contribute to the achievement of goals; From this perspective it can be said that collaborative work between organizations, connected to each other, generate value for the development of new processes and / or technologies, which result in benefits not only for companies but also for the economy of the sector and from the country. That is why this research work refers to the identification of the structure of care implemented in the Mexican company Guanajuato Tecno Parque (GTP), during the 2015, the characteristics of the care strategies, and the interaction of the actors involved; the foregoing based on the concern about how care is structured of clients of the business ecosystem, managed by Guanajuato Tecno Parque? and if this structure really contributes to the development of innovative projects in the state of Guanajuato.