Perspectiva financiera del cuadro de mando integral para la fundación San Alejandro, Tunja

Abstract

The San Alejandro Foundation has drawbacks in the accounting area that keep it away from competitiveness and recognition in the city market, due to its evident absence of useful financial information tending to better direct its resources and thus maintain development and well-being of the organization, according to the information provided by the representative foundation legal. For this reason, this work provides the foundation with the necessary tools to solve its accounting and organizational weaknesses, through the creation of the balanced scorecard applied in the financial perspective; This technique generates a series of strategic objectives that allows an assertive decision-making by the Foundation. For the development of the above, it is necessary to apply strategies such as: the analysis of the SWOT matrix and the PESTEL table that will better establish the current financial status of the foundation, both internally and externally.