Creatividad e innovación en nuestro desarrollo empresarial personal

Abstract

In the modern business activity, the concepts of creativity and innovation are increasingly incorporated, recognizing that they must be applied to be able to specify different initiatives of action that serve for personal business development, through efforts to create and strengthen companies that today become an essential part of the Training of human beings. This interactive material refers to the narrative contribution towards the understanding of what is understood by the terms of creativity and innovation towards personal business development, based on the presentation of a simulated scenario, where two university friends (Daniel and Catalina) have just finished their participation in a business fair in which they presented a business model for the creation of a company, and then weeks later questioning what they should continue to do until they see their idea transformed into a promising real company.